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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Y&R New Zealand – Autotrader After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100 ranking of the world's 'Smartest' campaigns

The Warc 100 was announced last week and BBDO Worldwide took the top spot by having the most campaigns on the list of any global agency network. The Warc 100 is an annual ranking of the best marketing campaign's in the world, with a campaign's...

Posted by: Benjamin Hiorns
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Leaders

BBDO win big at the inaugural Warc Prize awards

Warc, the global online advertising resource, recently announced the winners of the inaugural Warc Prize for Social Strategy. The prize is a search for social ideas (any strategy designed to generate 'earned media') that drive business results, and...

Posted by: Benjamin Hiorns
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Industry

Giving back with Sancho BBDO's Clothes for Food - #BehindTheIdea

It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO and Cancer Research Challenge Smokers to Test Their Breath

Cancer Research UK is launching “The Breath Test” in the UK; a new outdoor, experiential, social, guerrilla, press and radio campaign that aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO...

Posted by: Creativepool Editorial
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Leaders

ANR BBDO starts the first Trade Union for AI

Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model (the collaboration between trade unions and employers' organisations) is part of that journey. TCO, The Swedish trade union...

Posted by: Creativepool Editorial
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Leaders

BBDO turn the twist ending into an art form with Sandy Hook PSA

Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...

Posted by: Creativepool Editorial
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns
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Leaders

Clemenger BBDO introduce us to the disturbing face of human vulnerability

Evolutionary science and human vulnerability are at the centre of a new initiative to reduce road deaths and injuries. The Transport Accident Commission recently launched its latest road safety project, highlighting how susceptible the human body is...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
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Leaders

Clemenger BBDO teach us How To Date Properly

DrinkWise, Clemenger BBDO Melbourne and Mediacom recently launched “How to Date Properly,” a cheeky addition to their How to Drink Properly campaign. Aimed at encouraging young Australians to date classy by “Drinking classy,”...

Posted by: Creativepool Editorial
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Leaders

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Posted by: Creativepool Editorial
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Leaders

Rankin & AMV BBDO bring imaginary friends to life

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood and features work from respected model makers from Aaardman, of Wallace & Gromit, Psyop and...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett and BBDO ace the 2015 Gunn Report

The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up. The Gunn...

Posted by: Creativepool Editorial
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Leaders

AMV BBDO named the Best Agency in the World by Bestads

As you can probably imagine, news from adland is scarce indeed at this time of year, so instead of looking forward, we're looking back just one more time here on the glory year that was 2015. Bestadsontv, the website that showcases the best in global...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: AMV BBDO

AMV BBDO help Nicorette achieve the incredible AMV BBDO has brought a unique and powerful story to life for Nicorette in a campaign that launched this week on the company's YouTube channel, website, digital and mobile channels in the UK. After years...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Clemenger BBDO Melbourne help young women face their fears Clemenger BBDO have teamed up with feminine health brand Libra to launch a platform that helps young women learn how to deal with the things that hold them back. The campaign will launch...

Posted by: Creativepool Editorial

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