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Leaders

BETC Paris transforms derelict warehouse into gorgeous office space

BETC has taken a huge derelict flour and grain warehouse on the banks of the Canal de l'Ourcq in Paris and transformed it into a bold new office block boasting a large roof garden and plant-filled courtyards. The 20,000-square-metre Les Magasins...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Deutsch - Target “Share the Force” Deutsch LA is celebrating the launch of brand new Star Wars merchandise (which coincide with the eagerly awaited 7th instalment in the franchise) with a few blasts from the past for Target, the major...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

Posted by: Creativepool Editorial
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Inspiration

Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024

Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...

Posted by: Creativepool Editorial
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Leaders

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

Posted by: Creativepool Editorial
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Leaders

Rimmel and BETC encourage us to stop 'getting' and start 'living'

Rimmel London has announced an evolution of their now iconic brand identity; “Get The London Look.” Created in collaboration with BETC London (the agency's first collaboration with Rimmel, having won the brand’s global advertising account last...

Posted by: Creativepool Editorial
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Leaders

Honeycomb announce French launch at Effie Awards in Paris

Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...

Posted by: Creativepool Editorial
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Leaders

BETC and ibis launch the Sleepathon via Snapchat

The ibis, ibis Styles and ibis budget brands continue to develop their youth communication by opening the @ibishotels Snapchat account. To celebrate the launch, the hotel brand has created Sleepathon by ibis; a quirky, innovative digital operation...

Posted by: Creativepool Editorial
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Industry

Two Weeks Till China Connect comes to Paris

2 weeks to go ! PARIS - April, 6-7 From April 6 to 7, leaders in tech, retail and more from China and Europe will descend upon Paris for the annual China Connect conference, the largest European gathering of experts on Chinese consumer trends and...

Posted by: China Connect
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Inspiration

Paris Dispatch: Narrating space at Germain restaurant

Germain is a Parisian restaurant like no other. It finds its home in the quaint Rue de Buci, surrounded by all the plushness of Boulevard St Germain. But whilst the location might be quintessentially Parisian, the restaurant’s interiors are...

Posted by: Kate Lewin
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Inspiration

Paris Dispatch: Creativepool ♥ Palais de Tokyo

Fun, it seems, is something we adults are a little short on. These days, the word is something we’ve learned to measure out or schedule in. It’s time to let lose; and we know just the place… Palais de Tokyo is easily the coolest...

Posted by: Kate Lewin
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Leaders

Brandalism advertise the truth in Paris on Black Friday

Sometimes, ads lie. This is a fact, but as an affiliate and propagator of the industry, it's a fact I often attempt to mask with frilly words and subtle humour. It's (more often than not) a comforting and well-intentioned lie, but it's a lie...

Posted by: Benjamin Hiorns
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Inspiration

Paris Dispatch: Meet the team behind the quaint shop OMY

When you discover OMY’s shop fresco for the first time - nestled inbetween quaint, Parisian side streets - you're locked in a moment of childish awe. In front of you looms a giant map of Paris; it covers the whole of the building, and it's...

Posted by: Kate Lewin
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Leaders

Burger King launch new interior re-design in Paris

Burger King is giving itself a visual upgrade with a new interior design that features self-service kiosks and more subtle brand detailing. These new-look interiors are being launched at Burger King’s flagship restaurant in Paris, which the is...

Posted by: Creativepool Editorial
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Leaders

8 bold logo moves by brands

The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing down the house for Lacoste

It’s been a busy week for French clothing brand Lacoste and its creative agency BETC Paris. As well as launching the second instalment of its Save Our Species campaign for Biological Diversity Day, it released a new ad capturing the deep...

Posted by: Creativepool Editorial
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Leaders

Lacoste replaces logo for Biological Diversity Day

French clothing brand Lacoste has once again removed the classic crocodile logo from its iconic polo shirts to raise awareness for International Day for Biological Diversity (22 May). Save Our Species 2 is taking place today at the brand’s...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Amazon Prime Video - Great Shows Stay with You Droga5 London has launched a new campaign to promote Amazon Prime Video’s programming slate led by four funny spots called Jack Ryan, Lucifer, Outlander and Vikings. The ads are shot by Steve...

Posted by: Creativepool Editorial

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