Displaying 181 - 216 of 294 results
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
In a completely bonkers (and utterly ingenious) move, Mr Kipling has teamed up with JWT London to create the latest part of its new-look ad campaign, which attempts to bridge the gap between print and experiential advertising. In this instance, the...
Posted by: Benjamin Hiorns
Soap Creative has been named the winner of the Australian Interactive Advertising Bureau's Creative Showcase 9.1 for their innovative “Cars That Feel” Toyota campaign. Second place went to M&C Saatchi for their “Every Six...
Posted by: Benjamin Hiorns
We would like to formally announce the release of our Annual! A huge year for the Creativepool team and the members. Inside is a diverse compendium of our favorite companies and individuals that make up this pool of talent. Broken down into the...
Posted by: Creativepool
Nationwide, the American mutual insurance company, announced last week that it had selected Ogilvy & Mather New York to handle the creative advertising work for their new marketing agreement with Peyton Manning, the quarterback for the Denver...
Posted by: Benjamin Hiorns
Yesterday, AKQA received perhaps the highest accolade that it's possible for a UK business to receive; The Queen's Award for Enterprise. AKQA, a digital company with over 1500 employees and offices across the world (in Europe, the Americas and Asia)...
Posted by: Benjamin Hiorns
It was announced yesterday that Justin Tauber is to assume the position of Director of Platforms and Operations at Lowe Profero in Australia. The role was created especially for Tauber, who previously held the title of Head of Platforms at Lowe...
Posted by: Benjamin Hiorns
I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...
Posted by: Creativepool
These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...
Posted by: Ashley Morrison
Would your mum understand that? It's fair to say that most of us hate bureaucracy. And meaningless, wordy bureaucracy even more. I've lost count of the number of times I've received a massive epistle from Barnet council when all they really want to...
Posted by: Ashley Morrison
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: Creativepool
by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...
Posted by: Creativepool The range of image manipulation software available has grown significantly. Whether you're looking to create a digital art masterpiece or just want to quickly take the red reflections out your friend's eyes or crop them out the shot entirely, there...
Posted by: Creativepool
As you might have already heard repeatedly from every eager fashionista out there, there are just five weeks left until H&M reveals it's latest in a long line of designer collaborations Versace for H&M on November 19th for the forthcoming winter...
Posted by: Creativepool Matt is taking the plunge. He's a digital designer who is turning his back on the security of full time employment and going freelance. He knows this is a high-risk strategy. He knows it could all go pear shaped. But a few weeks in and he's finding...
Posted by: Creativepool
"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...
Posted by: Tony Pipes
We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...
Posted by: Novagram
There’s something quietly Dickensian about the term “cost-of-living crisis” that’s given the news over the last few months a surreal air of uncanniness, at least in the UK. The concept that so many of us, even those such as...
Posted by: Benjamin Hiorns
Butterfly, a groundbreaking Indoor Air Quality (IAQ) monitoring system, recently emerged from its developmental cocoon after four years of development at Imperial College London and aims to set new industry standards. The innovative and patented...
Posted by: Benjamin Hiorns
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...
Posted by: Benjamin Hiorns
This week, we shine our company spotlight on a rather unique, LA and Amsterdam-based outfit that specialises in virtual installations and experiences. Active Theory is a “tightly integrated team of designers and developers” that recently...
Posted by: Creativepool Editorial
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial
It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...
Posted by: Antonino Lupo
This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...
Posted by: Matt Batten
Traditionally, the Army has been mostly regarded as an environment where only men could find their place. Yet, there's an argument that the very nature of the Army makes everything equal; based on that, there's no reason why women shouldn't feel like...
Posted by: Creativepool Editorial
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...
Posted by: Creativepool Editorial
Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...
Posted by: Antonino Lupo
Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...
Posted by: Simon Manchipp
Of all the projects I’ve been involved with since my career in design and branding kicked off some twenty years ago, there are few I feel as fondly towards as the Studiocanal cinema ident. I remember the day we received the brief; the rush of...
Posted by: Richard Holman
Implicit racial bias is deadly. "A black person is three times more likely to be killed by the police in America, too often when armed with nothing more than a candy bar." It sadly comes to the surprise of no one that there is an implicit bias in...
Posted by: Creativepool Editorial
New research has revealed that the UK’s creative/media industry isn’t as forward-thinking and diverse as it might like to think it is: In fact, 59% of employees and leaders wouldn’t call the industry ‘progressive’ at...
Posted by: Benjamin Hiorns