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Leaders

Idris Elba gives the BBC a taste of the future

Idris Elba (of pretty much everything you've ever seen in the last 18 months fame) is hosting a unique new 20-part digital series for the BBC in order to show off the beebs' ambitious new Taster platform. Taster is an intriguing online platform...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Leaders

TH_NK Selected to Design the Bank of the Future.

We're proud to be partnering with Atom, the Durham-based firm applying to be the first bank designed for digital. Atom ran a detailed competitive process to find a partner capable of merging functional innovation and personal security with an...

Posted by: TH_NK
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Leaders

Easyjet thank bunny business sense for hop in sales

Budget airline EasyJet has pulled off a dramatic turnaround in recent months, with passenger numbers up 4.1% to 14.9 million around the tail end of last year, with revenue per seat increased by 3.7% in kind and shares hitting an all-time high. A...

Posted by: Creativepool Editorial
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Leaders

Amazon takes on Gmail and Outlook

Yesterday Amazon unveiled WorkMail, a brand new product which offers email and calendaring services for corporate customers. The aim is for WorkMail to overtake Gmail and Outlook as the platform from which the company's corporate customers organise...

Posted by: Creativepool Editorial
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Leaders

BBC headquarters gains new identity

The former iconic BBC headquarters in London's White City are set to be transformed into a mixed-use development, which will comprise a new Soho House club and a hotel, as well as 950 luxury apartments and numerous offices, shops and restaurants. The...

Posted by: Creativepool Editorial
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Leaders

Major managerial shake up at Ogilvy & Mather India

Yesterday, a new management structure was announced for Ogilvy & Mather India, which will be effective from the 1st of March. Amongst other moves, the restructuring will see Kunal Jeswani promoted to CEO and Hufrish Birdy to CFO. According to Ogilvy...

Posted by: Creativepool Editorial
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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Leaders

Saatchi invest in the future of art

Saatchi Art recently unveiled the latest edition of their annual Invest in Art series, which features the best work from emerging artists, handpicked by the site's chief curator, Rebecca Wilson. This year, Wilson has selected seven young artists from...

Posted by: Creativepool Editorial
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Leaders

Lean Mean Mob takeover M&C Saatchi

Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...

Posted by: Creativepool Editorial
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Leaders

Spot the voice with Freeview's Freddy

Comedy might be an incredibly subjective art form, but it's also a very effective one, especially when it comes to advertising. One form of comedy that has always left me cold, however, is the hidden-camera/reality TV setup, which invariably casts an...

Posted by: Benjamin Hiorns
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Leaders

UAL announces hundreds of scholarships for 2015

Hundreds of scholarships available for 2015 Masters courses at University of the Arts London University of the Arts London is the world’s leading specialist creative university and hosts the largest postgraduate arts and design community in...

Posted by: Creativepool
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Workshop

Training courses: just a day of your life that you won't get back?

It's Monday morning. Email hell beckons. I've got my Creativepool blog to write but I do also need to try and whittle down the daily glut of Groupons, StumbleUpons, Voucherclouds, More Groupons, and LinkedIn's “congratulate Billy-Bob on his new...

Posted by: Ashley Morrison
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Leaders

The Week in Tech

Firefox joins the virtual reality bandwagon Last week, Mozilla made good on their promise to bring virtual reality to the popular Firefox web browser by implementing support for WebVR (an experimental API that makes it easier to connect the browser...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...

Posted by: Creativepool Editorial
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Leaders

The Grand Amethyst Hotel

The Dutch design studio NL Architects has proposed an incredibly ambitious, unique design for a new hotel on an island off the south coast of China called Ocean Flower island. The project, which the firm themselves describe as “Slightly...

Posted by: Creativepool Editorial
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Leaders

Everything you need to know about Windows 10

As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...

Posted by: Benjamin Hiorns
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Leaders

BBDO Worldwide takes the big won

BBDO Worldwide has officially been named the world's most awarded agency network across all marketing communication disciplines after topping the 2014 Directory Big Won, an annual report based on 5,138 pieces of work from 1,667 agencies around the...

Posted by: Creativepool Editorial
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Leaders

Elon Musk to get Mars online

SpaceX founder and Tesla Motors bigwig Elon Musk recently revealed another of his ambitious projects; an internet connection that will link Mars with the world wide web. Musk hopes to achieve this by launching hundreds of geosynchronous...

Posted by: Creativepool Editorial
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Leaders

Let's push the envelope to reach out and touch base

I rarely, if ever, blog about television programmes I happen to like - largely because it would be a bit off-brief if I did. This is, after all, a blog that is specifically supposed to appeal to Creativepoolers, with features, advice or opinions on...

Posted by: Ashley Morrison
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Get your spot in the 2015 Annual!

Wow, that was quick. 2014 has come and gone and what a busy year it's been. So it's that time of year, when we are now accepting submissions for The Creativepool Annual 2015! And this year it is BIGGER and BETTER. With a whole new layout, content,...

Posted by: Creativepool
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Leaders

Google lets users design their own phones

Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

BBH - Tesco In yet another big move under new CEO Dave Lewis, Tesco has replaced Wieden + Kennedy as its advertising agency of record with BBH. The appointment, which is worth £110 million, means that BBH will be severing ties with rival...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...

Posted by: Creativepool Editorial
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Leaders

Royal Mail step through the looking glass

To celebrate the 150th anniversary of Lewis Carroll's classic children's story, Royal Mail has launched a set of Alice in Wonderland stamps from designer Jason Godfrey (of Godfrey Design fame) and illustrator Grahame Bakersmith. There are ten stamps...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

Charlie Hebdo cover unites millions against religious fascism

By now you will almost certainly have seen the front cover of today's landmark edition of Charlie Hebdo. Indeed, it might even be your Facebook profile picture by this point. But whilst the image in question might seem a little tame given the events...

Posted by: Benjamin Hiorns
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Leaders

The Black Cab Interviews present Will Awdry

Will Awdry, Creative Director at Big Fish, previously at Ogilvy & Mather, talks with Creativepool founder, Michael Tomes. Find out what a Creative Director does, how important is a good idea and the dark arts of pitching. Along with five other...

Posted by: Creativepool
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Leaders

Could you fit a city in a suitcase?

In a stunning new animated short from Jelly London's A+C Studios for the travel management organisation Key Travel, an entire city comes to life inside a suitcase. The work, which was created with design communications agency Stream, aims to...

Posted by: Creativepool Editorial
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Leaders

Macmillan show cancer patients they're not alone

This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...

Posted by: Creativepool Editorial
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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...

Posted by: Creativepool Editorial

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