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Workshop

Life as a junior. Be prepared to work hardest of all.

Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...

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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Inspiration

Should creatives ever work for free?

Have you been to a supermarket recently? If you have, did you ask the till operator whether you could take the contents of your trolley for nothing? Of course you didn’t. The very suggestion you might be entitled to free groceries would be...

Posted by: Creativepool
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Workshop

Opinions - Freelancers work harder

by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...

Posted by: Creativepool
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Workshop

Opinions - Anyone want to work on Barclays?

by John Fountain Have you noticed that there are some accounts that have a bit of an odour about them? Not just those that reject all the good ideas, I mean the accounts that really question your moral judgement. The accounts that make you wonder...

Posted by: Creativepool
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Leaders

The Freelancer Grind: Networking

Networking is separate to finding clients because it’s not really about getting work, but meeting people. I know personally how hard this can be, being an awkward dude with a shit ton of anxiety. Talking to strangers is tough, but you’ll...

Posted by: Hashmukh Kerai
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Leaders

The Freelancer Guide: Being on the job

I wasn’t too sure whether to make this an article or not. But, I’ve learnt the importance of having a professional attitude to your work and relationship with your clients. This can be as simple as emails! No slang or abbreviations...

Posted by: Hashmukh Kerai
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Workshop

The Most Important Soft Skills Freelancers Need to Develop

You’re an expert in your respective field and you’re confident that a stellar freelance career lies ahead of you. I know the feeling because I’ve been there. Freelancing gives you a lot of freedom and hope in the very beginning. While this is...

Posted by: Laura Buckler
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Workshop

How to achieve the perfect portfolio: Part 1

For most of us the days of creating our own portfolios from scratch are way behind us now (except if you're a developer), so make life as easy as possible for yourself by using portfolio builders, creative services and platforms that are designed for...

Posted by: Fabrik
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Job Description: Advertising Account Planner

Account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy can help a...

Posted by: Creativepool
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Inspiration

The ten things every copywriter hates to hear (and the ideal responses):

1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...

Posted by: Magnus Shaw
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Leaders

The creative project's worst enemy? Panic.

The late Douglas Adams wrote one of the smartest, most intriguing and funniest books of the 20th century. It was called 'The Hitchhiker's Guide To The Galaxy'. For the uninitiated, it features an electronic book (before they were real things), also...

Posted by: Magnus Shaw
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Leaders

How 'ambition' became a dirty word.

Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...

Posted by: Magnus Shaw
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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

Posted by: Magnus Shaw
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Workshop

Interns - don't take the p***

Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...

Posted by: Creativepool
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Leaders

Show me yours. Why the new Creativepool will benefit copywriters.

By Magnus Shaw Well, I'm just having a look around. Being on the new Creativepool is rather like moving into a swanky new apartment, where all the furniture has arrived, your clothes neatly hung in the wardrobe and you've been carefully placed on...

Posted by: Creativepool
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Features

5 minutes with... Neil Harvey - Group Brand

Tell us what you do for a living and who you work for? Executive Creative Director at Group Brand What does that involve? A mixed bag really. We work with clients large and small to help solve business, marketing and communication challenges. I'd...

Posted by: Creativepool
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Workshop

How to... Make sure you get paid for a freelance job.

We recently had a freelancer get in touch with us who had found a brief through the site, completed the work required - but still hadn't got paid. Well, to help them and those who may be in a similar position, we have created these notification...

Posted by: Creativepool
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Features

The good book. The problem with a copywriter's portfolio.

by Magnus Shaw. Here's a problem which only came to my attention this week. Actually I think it has been lingering in the back of my mind for a couple of decades, but it only came into focus a couple of days ago. Because I write columns here and...

Posted by: Creativepool
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Features

Why creative jobs aren't always a bowl of cherries.

by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...

Posted by: Creativepool
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Workshop

Opinions - What does the future hold for an old creative?

by John Fountain Like it or not, the industry we work in is youth biased. They don't tell you this when you first start out on your career, but the fact is, when you reach about 40 years of age the trajectory of your career will change. Unless you...

Posted by: Creativepool
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Workshop

Opinions - What if a creative doesn't feel creative?

by Ashley Morrison I've been working very hard every single day for the past couple of weeks. Till silly o'clock. Being freelance, when the work comes along, I don't really feel able to say no. After all, in the current economic climate, to trot out...

Posted by: Creativepool
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Workshop

Opinions - Are creative people more likely to lie and cheat?

by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...

Posted by: Creativepool
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Inspiration

How Creativepool helped me achieve a dream - Jo Clarke

By Jo Clarke. ABOUT JO CLARKE Jo is a candidate on Creativepool. With the help she found on the site, and one of our bloggers Magnus Shaw, she has achieved her dream of becoming a copywriter. Here she recounts her journey... "I am a...

Posted by: Creativepool
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Workshop

Opinions - A quick guide to being made redundant.

by Magnus Shaw Throughout this increasingly insane financial crisis I have worked as a freelance. Disadvantage: I have to find my own work and therefore income. Advantage: I can't be made redundant. However, I have faced the redundancy...

Posted by: Creativepool
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Features

Wedded bliss - discovering an inspiring media hub.

It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...

Posted by: Creativepool
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Workshop

What makes a good creative portfolio?

Are you an aspiring Art Director or Copywriter looking to get into advertising? The portfolio is your ticket in. I hope that this video can help you form your creative portfolio to get you that internship or job. If you would like me to critique...

Posted by: Kevin Forister
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Inspiration

Choosing Brands To Work On For Your First Portfolio

When starting off on your journey to become an art director or copywriter, you've got to put together a portfolio of spec work (fake ads for real brands). But how do you go about choosing the right products and services to make ads for? What types of...

Posted by: Kevin Forister
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Features

Brave New Office: the Future of Work sounds... scary

'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...

Posted by: Antonino Lupo
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Features

#StayHome: You don't need to go outside to craft amazing work

Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...

Posted by: Antonino Lupo
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Inspiration

How to choose colours for your design work

Colour theory is extremely important in the world of graphic design since... well... it's found in every piece you'll ever work on. Today, we're going to dive into resources to help you put together colour palettes of your own. I hope this video...

Posted by: Kevin Forister

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