Displaying 1 - 12 of 12 results
Women really like to be emotional. Oh women. However, we’ll let L’Oreal have a little free pass for this marketing stunt, because the film they showed to provoke the crying-fest (162 minutes of tears, no less) was Titanic. Obviously the...
Posted by: Creativepool Editorial
Horror films and advertising are not exactly a natural fit, at least on paper. But when the cause is just, and the idea is good enough you’d be surprised what creatives can pull out of the bag. Such is the case with this oddly sinister short...
Posted by: Benjamin Hiorns
When a section of the Kerch Bridge connecting mainland Russia to the Crimea was blown apart last Saturday morning, it wasn’t the definitive strategic blow many assumed it would be. Indeed, the bridge was operational again (at least in part) by...
Posted by: Benjamin Hiorns
Csaba Szabo boasts more than fifteen years of experience in scaling global software and technology companies. The current Managing Director of the EMEA region at digital media company Integral Ad Science, he has also worked as VP at Shutterstock and...
Posted by: Creativepool Editorial
Absolute discusses the concept and work that went into creating the brilliant Reverse Selfie campaign. Dove released ‘Reverse Selfie’ and it became more apparent than ever that beauty really is in the eye of the mobile phone...
Posted by: Absolute
Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...
Posted by: Creativepool Editorial
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
CP+B - Fruit of the Loom In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The...
Posted by: Benjamin Hiorns
Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...
Posted by: Magnus Shaw
Of all the annual Christmas specials, the one that always made my heart sing as a youngster were the Crystal Maze specials, where a group of hapless adults were replaced by a group of equally hapless children. It gave me a giddy thrill to see kids...
Posted by: Benjamin Hiorns
Now, I'm no coder. In fact I regularly struggle with the most basic lines of HTML, so CSS is so far beyond my wheelhouse it might as well be on another planet. I do appreciate clever humour though, especially when it's delivered with a knowing wink....
Posted by: Benjamin Hiorns