Displaying 73 - 108 of 585 results
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
A question for you. Don’t panic, its not one of those ‘which of these options’ quiz-check-button-traps. This is more rhetorical. I don’t expect you to decide how to answer right now. So, how much of your time is spent going...
Posted by: Richard
With so many other emergencies circling us right now it can be unfortunately easy to forget that the most critical existential crisis remains the environment. Thankfully, the design industry hasn’t forgotten. Or at least that’s what...
Posted by: Benjamin Hiorns
For this week’s member spotlight, we turn our focus to Alan Parry, a “a post-production nerd turned video production swiss army knife.” He freelances under the name Velvet Pig and specialises as an editor and motion graphics...
Posted by: Creativepool Editorial
"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...
Posted by: Creativepool Editorial
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal College of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...
Posted by: Creativepool Editorial
This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...
Posted by: Creativepool Editorial
Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...
Posted by: Creativepool Editorial
Being an exhibitor at an industry event or trade show like Sigma, offers companies a unique opportunity to attract and engage with prospective customers. It’s the perfect place to create a positive first impression and generate new leads. But...
Posted by: The Authentic Brief
It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...
Posted by: Benjamin Hiorns
Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...
Posted by: Creativepool Editorial
Josh Green is the Boston-born, London-based Executive Creative Director at sports + culture agency Octagon and sister agency FRUKT. He leads the agency’s creative output across six European offices in London, Barcelona, Madrid, Paris, Frankfurt...
Posted by: Creativepool Editorial
This article stemmed from a conversation in the studio, where we were looking at the multitude of ways we could tackle a project. As you’ll see from our site, we rarely have two projects the same. So, here we go with a three part blog, looking...
Posted by: Mighty Giant
The content marketing landscape is continuously transforming; since the digital revolution, the way we generate and consume content is evolving almost daily. The pandemic has also been a strong influence in recent years, advancing our interactions in...
Posted by: Creativepool Editorial
Greg Gibson is a creative director and designer living and working in San Diego, California. He is a Partner & CCO at Grizzly, a hybrid creative company based in San Diego and Austin, Texas. Over the last eight years, Greg has led the...
Posted by: Creativepool Editorial
Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...
Posted by: Creativepool Editorial
While marketing to diverse groups has always been a successful strategy for some brands in order to sell products, it’s now become a priority for all major brands who want to stay relevant. But how well do brands navigate the difficult...
Posted by: Hanover
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
For almost 70 years now, the Cannes Lions International Festival of Creativity has represented the high point on the creative calendar for agencies, studios and artists of all persuasions. The pandemic, however, might have been something of a...
Posted by: Benjamin Hiorns
Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...
Posted by: Creativepool Editorial
According to research, the functional beverage market is expected to reach $173 billion in 2025. Producers are taking note and embracing functionality in the beverage space as “better for you beverages” really took off during the pandemic...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
In our weekly behind the idea features we're quite accustomed to quizzing creatives about their latest campaigns but very rarely do we get the chance to gain insight on the design of something tangible. This week, we're speaking to, Greg Furniaux,...
Posted by: Creativepool Editorial
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
It was September 2016 when this article from The Guardian unveiled that millennials want “purpose over paychecks”. Fast forward to 2022, two years after the beginning of a global pandemic, and things are hardly looking any different. If...
Posted by: Creativepool Editorial
Having first started out as a freelancer, Sebastian Whyte's path into the industry wasn't an easy one. But he still managed to work his way up and through the industry, slowly but surely shaping his own style, unique in the way it makes filmmaking...
Posted by: Creativepool Editorial
Forever Beta is pushing for the Government’s recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of ‘Cookies’. To highlight...
Posted by: Creativepool Editorial
New research from creative agency Impero today reveals that Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. In fact, over two thirds (65%) said they feel more confident online when using...
Posted by: Impero
Ask any freelancers that’s been working for more than a few years and they’ll probably turn their noses up at the very mention of freelance platforms like Upwork and Fiverr. For my sins, I’d probably count myself amongst the...
Posted by: Benjamin Hiorns
In celebration of the creativity that Blue Monday has catalysed over the years, Abi Pearl, Member Innovation Director at mobile network giffgaff reviews some of her favourites. It’s Blue Monday. For some, this marks the most depressing day of...
Posted by: Creativepool Editorial
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
If you ask most typical teenagers “what they want to be when they grow up” in 2022, the majority are probably going to want to be an influencer. On the surface, who could blame them? Who doesn’t want to influence culture and shape...
Posted by: Benjamin Hiorns
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial