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Leaders

Super Nintendo Land: Mario kart, leaked plans and patents

Anyone who has ever cursed the name of a blue shell or screamed bloody murder at a well placed banana peel will undoubtedly be planning a trip to Japan at some point in the near future. I'm referring, of course, to the Nintendo theme park currently...

Posted by: Benjamin Hiorns
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Leaders

Nintendo announce Universal Theme Park and Legend of Zelda Escape Room!

Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Facebook is finally GIF friendly A point of contention for many Facebook users is that the site has never really got on well with GIFs. This week, however, the social media giants confirmed the site will now support animated GIFs in its News Feed,...

Posted by: Creativepool Editorial
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Features

Spotlight - Mario Veltri - Motion Designer

‘Art needs love, dedication and constance' Describe your work in one sentence. I transform ideas in images and projects in Art. What's the most important thing you've learnt in your line of work? -Team working. With a group that believes in...

Posted by: Creativepool
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Inspiration

Two minutes of noise for the NHS and the art of self-isolation

Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...

Posted by: Benjamin Hiorns
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Leaders

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
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Leaders

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea Flamini
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Leaders

Rebrand Roundup: Rum, recipes, railways and other stories

The Specialist Works - Gousto Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Workshop

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Leaders

Apple App Store raise price of all apps by 25% because of Brexit

With the post-Brexit pound plummeting faster than Donald Trump's approval rating, Apple have decided to set a terrifying precedent in the tech community by raising the price of all apps in the UK by 25%. In real terms, this means an app that used to...

Posted by: Creativepool Editorial
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Leaders

Nintendo Switch: Lifting the veil on the NX

When Nintendo dropped their surprise announcement yesterday afternoon, and finally gave us our first glimpse at the NX (now known as the “Nintendo Switch”), I was in two minds about it. First there was a sense of relief, as this reveal...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Leaders

Nintendo vs Sega: Retro Console Wars Round Two

Gaming is no longer the solitary pursuit of children, perpetual loners and hairy palmed basement dwellers. In fact, it's become such an accepted mainstream hobby that the gaming industry is now worth more and generates more income than the film and...

Posted by: Benjamin Hiorns
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Leaders

Smart Boy: If Nintendo made Smartphones

When Nintendo announced their intent to move into smartphone gaming earlier this year, the internet was abuzz with gamers pontificating on their pros and cons of the company's decision to branch out beyond their own home consoles for the first time....

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
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Leaders

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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The 2015 Annual Winners

It was very difficult for our judges to select the best work from the amazing pool of talent which appeared on the Annual Shortlist. Our panel of judges reviewed work from the 14 different sections below, for which the Top 4 and People's Choice have...

Posted by: Creativepool
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Leaders

Has Nintendo sold its soul?

Nintendo is a company that is particularly dear to the hearts of many 20-30 year old generation X/Y straddlers such as myself. We grew up with Mario and Link and Donkey Kong, and even today, whilst many of us might have neglected the bright colours...

Posted by: Benjamin Hiorns

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