Displaying 1 - 36 of 9037 results
Apple Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...
Posted by: Antonino Lupo
The space suits to keep Mars travellers healthy French designer Clément Balavoine has designed flight suits that can be precisely tailored to support the musculoskeletal system of SpaceX travellers. The microgravity environment of space means...
Posted by: Creativepool Editorial
Amongst my friends and family members, I've become known as something of a Scrooge when it comes to everything festive. Long gone are the days when the opening chords of “Merry Christmas Everyone” would ignite an ember of longing in my...
Posted by: Benjamin Hiorns
The Calmingstone uses technology to prevent panic attacks The Calmingstone is a pebble-shaped, handheld device originally designed in 2014 by Ramon Telfer, who, after suffering with anxiety himself, found that there wasn't a tangible product on the...
Posted by: Creativepool Editorial
Apple News of the Week Apple’s design team is reportedly planning to ditch pens and sketchbooks in favour of the iPad and the recently released Apple Pencil according to the company’s chief design officer Sir Jony Ive. The Apple Pencil...
Posted by: Benjamin Hiorns
The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...
Posted by: Benjamin Hiorns
I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...
Posted by: Benjamin Hiorns
Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...
Posted by: Creativepool Editorial
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...
Posted by: Richard
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....
Posted by: Creativepool Editorial
Daniel Bueckman, Senior Director for Paid Media at Intuit Mailchimp, explains why, for him, optimising digital is such an important part of the sustainable picture for marketers. Sustainability in digital advertising refers to the practice of...
Posted by: Creativepool Editorial
Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...
Posted by: Creativepool Editorial
In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...
Posted by: Creativepool Editorial
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
A phone created by a brand who understands everything about Carnival and nothing about cell phones AMBEV's Brahma beer is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
After 11 year's of running The Annual we've picked up a few key pointers on how to craft a winning awards entry. Below is the Top 10 tips from ourselves, previous judges and winners on how to create the perfect submission. 1. Tell A Story An...
Posted by: Creativepool
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
The next Annual deadline is just a few days away! To help you with your submissions we have collected answers to the 10 Most Asked Questions about The Annual. 1. How do I submit my work? It all starts on your Creativepool profile. Choose the work...
Posted by: Creativepool
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
The history of electric vehicles goes back a lot further than you might expect. Indeed, in the late 19th century, when cars themselves were still a relatively new invention, electric motors were preferred as they were quieter and more economical....
Posted by: Benjamin Hiorns
Indebted to the lovely Radio4 people again, for bringing me to a form of the debtWord I’d never had come across (unearthed, perhaps. It is the preserve {lol} after all, of Archeologists.) Words this useful don’t come along too often, as debitage...
Posted by: Richard
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns