Features
The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve...
Posted by: Creativepool Editorial
Leaders
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service.
Screen time
Apple TV+ will give users access to...
Posted by: Creativepool Editorial
Features
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016.
Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Features
Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview.
He also outlines the importance of company culture, how his former bosses...
Posted by: Creativepool Editorial
Features
In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future.
First up, Amelia...
Posted by: Creativepool Editorial
Leaders
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Leaders
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.
A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
Leaders
As well as food, automotive and tech-inspired spots, there was an entertaining line-up of ads for a range of other brand categories.
Here are the best starting with an action-packed ad for the NFL.
NFL - 100-Year Game
Pampers - Stinky Booty...
Posted by: Creativepool Editorial
Leaders
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers.
Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Leaders
Brands should be more open minded about how they speak to younger audiences, according to a panel at Creativepool’s inaugural Connect: London event.
The two-day festival saw key members of the ad, design and branding worlds come together to...
Posted by: Creativepool Editorial
Inspiration
This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency,...
Posted by: Über Agency
Leaders
November 11 2018 marked the 100th Armistice Day since the end of World War I (WWI). It struck me how - despite all being tragic - most wars and conflicts have quite a different ‘feel’ in the public psyche.
I think a significant part of...
Posted by: Rob Pratt
Leaders
Muji's all weather bus
Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020.
The public vehicle, called Gacha, is designed in collaboration with...
Posted by: Creativepool Editorial
Leaders
Facebook opens Portal
What if you could easily connect with your closest friends and family and feel like you’re in the same room - even when you are miles apart? Facebook has announced Portal and Portal+, two new video communication devices...
Posted by: Creativepool Editorial
Leaders
Apple adds new emoji library
Global tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update.
The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Posted by: Creativepool Editorial
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
CULT
The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...
Posted by: Creativepool Editorial
Leaders
BBH London - Burger King UK
Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...
Posted by: Creativepool Editorial