Displaying 1 - 36 of 1632 results
Final Oculus Rift Designs confirmed The Oculus Rift is almost ready to meet its public, with the much hyped virtual reality headset due to hit shelves next year. The final design for the set was recently unveiled, and whilst it hasn't altered...
Posted by: Benjamin Hiorns
Nexus Interactive Arts director Evan Boehm has produced a new interactive animated film (see the trailer above), which launched online last week. “Solace” is a captivating interactive film based on a short story from the Pixel Juice collection by...
Posted by: Creativepool Editorial
Together is better… Together makes a bigger impact. Together is more knowledgeable. Together is more cost effective. Together is easier. With strategic planning, advertising, digital, design and media planning under one roof, together is...
Posted by: Creativepool
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
After releasing the first non-fungible tokens (so-called NFT) the world of cryptocurrency but also art are not the same. It completely changed how we look at pieces of art, collectibles, and many popular culture assets, like investments or memes on...
Posted by: Creativepool Partner
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...
Posted by: Creativepool Editorial
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
Transport for London (TfL) has launched a new campaign encouraging the city's drivers to pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take a...
Posted by: Creativepool Editorial
2018 was the year when Harry married Meghan, Cardi B went stratospheric, and football brought the world together. Shutterstock has analysed search and download data to determine the past year's most searched for newsworthy names and events around...
Posted by: Shutterstock
In the first development of its kind, Magic Light Pictures and the Forestry Commission England are bring characters from The Gruffalo to life in an actual forest through the power of augmented reality. The Gruffalo Spotter app has been designed for...
Posted by: Creativepool Editorial
It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...
Posted by: Kate Lewin
Fifty Fifty has teamed up with Fergus Hynd to create a striking three spot campaign for Ancestry, the global leader in family history and consumer genomics, to promote the company’s DNA product, AncestryDNA. The none-more aptly titled...
Posted by: Creativepool Editorial
On Thursday 24th November, hundreds of creatives from around the UK gathered at Shoreditch venue The Bike Shed for Adobe’s latest Creative Meet Up. The jam-packed evening inspired a creative community through innovative product insights,...
Posted by: Creativepool Editorial
The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...
Posted by: Creativepool Editorial
Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...
Posted by: Creativepool Editorial
It’s the creative event we’ve all been waiting for, MAX is back for another year of top-level inspiration and creative celebration. Don’t worry if you didn't grab your ticket in time to attend the event in San Diego as you can watch...
Posted by: Creativepool Editorial
The charity End Youth Homelessness has been working closely with Nexus and Leo Burnett London to launch a commercial on October 10th 2016 (World Homeless Day), as part of a larger campaign to raise awareness of the dilemma faced by 80,000 young...
Posted by: Creativepool Editorial
Take a look at what some of the brands at Cubitt House have in store. From brand new collaborations to the latest innovative materials #djKX promises to be the latest showcase of cutting-edge design. Ethnicraft, who produce timeless designs,...
Posted by: designjunction
The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...
Posted by: Kate Lewin
Wednesday 22nd June 2016, Creativepool co-hosted with Greenlight and friends from Creative Translation, Made For Digital and Ground Control the annual Pool Party Cannes event at Hotel Le Canberra. The exclusive evening invited industry leaders and...
Posted by: Creativepool
Technology has now advanced to the point that you no longer have to be a musician in order to create music. Indeed, some of the biggest music stars in the world have probably never even tried to pick up a guitar or sit down at a piano. That doesn't...
Posted by: Benjamin Hiorns
I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...
Posted by: Ashley Morrison
Back by popular demand, Adobe is bringing you Creative Meet Up LIVE! Put the fireworks on hold ‘til the weekend and get prepared for a Bonfire Night that is truly spectacular. The evening will explore the latest news from the Adobe MAX...
Posted by: Creativepool Editorial
Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...
Posted by: Creativepool Editorial
The great debate that rages inside me like a vengeful demon every Sunday morning is a simple one, but one that I'm sure I'm not alone in suffering. Pigs or Bacon? The thing is. I love bacon, more so perhaps than any other meat product, but conversely...
Posted by: Benjamin Hiorns
Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...
Posted by: Benjamin Hiorns
On the 29th of April 2015, an audience gathered at the Gothenburg Concert Hall in Sweden to watch 14 musicians at five locations all around Sweden playing live together over the Telia fibre optic network. The “Play Apart” experience was...
Posted by: Creativepool Editorial
Huggies has announced the launch of a new campaign that presents a never-before-seen vision of the maternal bond. Created by the Brazilian agency Mood to celebrate Mother's Day in the Americas (which took place last Sunday), “Meeting Murilo” is...
Posted by: Creativepool Editorial
When Jean Claude Van Damme took distressed denim to the dance-floor last year, a legend was born. This time round, it’s the audiences turn to bust a move. In the latest social activation campaign from Coors Light and VCCP, we see JCVD “Do...
Posted by: Creativepool Editorial
If Apple excel at one thing, it's this: convincing us we own the pinnacle in technological achievement, and then replacing it. When we all bought our iPods, we couldn't imagine a day when they'd no longer be desirable, let alone available. Like a...
Posted by: Magnus Shaw
I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...
Posted by: Benjamin Hiorns
Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...
Posted by: Ashley Morrison
AKQA has developed a unique online campaign to promote Ubisoft's upcoming multi-platform, open-world action adventure game, Watch Dogs. The campaign aims to explore how technology can expose data by creating a digital footprint from public (and yet...
Posted by: Benjamin Hiorns