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Leaders

Behind the Scenes: Cadbury's #FreeTheJoy campaign

This month, the awesome jelly Kitchen team have been busy hand crafting stop motion animation shorts for Cadbury. The chocolate giants have been sharing the colourful animations across their social media channels with the hashtag #FreeTheJoy, and you...

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Leaders

The Week in Tech

Twitter Twitter officially announced this week that it acquired the live-streaming app Periscope back in January, and several sources have hinted that it will shortly be launched as a separate app with the ability to watch both live and previously...

Posted by: Benjamin Hiorns
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Leaders

In Focus: Steve Scott creates quirky illustrations

We’ve all seen illustration transform a brief, but you may not have seen a collaboration quite like this. Working with big names like Volvo, Channel 4 and Wired magazine, Steve Scott is known for his fresh, contemporary images with a nod towards...

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Inspiration

Behind the scenes with jelly's newest directors Mr Kaplin

We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....

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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

Fitness First turn Blue Monday Red

Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...

Posted by: Creativepool Editorial
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Leaders

Something extraordinary has happened...

Something extraordinary has happened to me. Not a new brand of tea bag I rather like, but something properly extraordinary. As you'll know, almost a week ago, armed men stormed the offices of the French magazine Charlie Hebdo; shooting and killing...

Posted by: Magnus Shaw
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Leaders

Social media keeps the flame of free speech alive

Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...

Posted by: Benjamin Hiorns
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Leaders

What is the Forrester Report and why is it wrong?

Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....

Posted by: Magnus Shaw
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Leaders

Ving Rhames apologises to Pepsi

Arby's was in hot water recently, when the restaurant chain received a “Friendly reminder” from Pepsi that they had yet to release the second of their promised ads featuring the soft drink. The brand had already wrapped up its creative...

Posted by: Creativepool Editorial
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Leaders

It's official! The Queen has tweeted.

"It is a pleasure to open the Information Age exhibition today at the @sciencemuseum and I hope people will enjoy visiting. Elizabeth R." That's what it said, the first tweet from Her Majesty The Queen. Causing a great deal of fuss, it arrived on...

Posted by: Magnus Shaw
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Leaders

Hollywood stars lend their voices to Nature

TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...

Posted by: Benjamin Hiorns
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Leaders

@drawnyourtweet

We have a new favourite Twitter account. Give @drawnyourtweet a follow. 39-year-old British artist Sean Weston, is the man behind the account that brings hilarity to 'random-ish' tweets from the popular social network by illustrating them. Once Sean...

Posted by: bluemarlin
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Leaders

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

Posted by: Creativepool
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Industry

Creativepool #CPTaxi Competition

Creativepool hosted a Pool Party 2014 wednesday 10th September, #CPoolParty14. Lead sponsor Ubiquitous, have branded black cabs for Creativepool which had a unique spot at the event in Shoreditch. Not only was the liveried taxi parked in front of the...

Posted by: Creativepool
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Industry

Win tickets to Wembley for the England v. San Marino Qualifier

Win tickets to Wembley for the England v. San Marino Qualifier at Pool Party 2014 We are all excited for the Creativepool end of summer party happening this Wednesday, but we have some more news! We have a PAIR OF GOLD LEVEL TICKETS up for grabs...

Posted by: Creativepool
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Leaders

My afternoon with the Twitter conspiracists.

It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...

Posted by: Magnus Shaw
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Leaders

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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Leaders

Brave Brands: Oreo

Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...

Posted by: bluemarlin
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Leaders

Can I kick it? What's wrong with the World Cup 2014 logo?

Is there anything wrong with a writer reviewing a logo? After all, very few of us know our way around Adobe Illustrator or Photoshop, and I've never met a writer who went to design school. If then, you do think we have no business sounding off about...

Posted by: Magnus Shaw
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Leaders

VCCP and Asda introduce the 'Asda Chick' for their Easter campaign

To capitalise on this year's Easter buzz, VCCP have introduced a new mascot for supermarket brand Asda, in the shape of a (quite literally) 'funky chick' with a few rather audacious moves up his sleeves (or lack thereof). The latest iteration of the...

Posted by: Benjamin Hiorns
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Leaders

Up front. What does 'Page Three' have to do with cancer?

On the whole, we don't tend to turn to The Sun for medical advice. Insensitive headlines about torpedoed foreign ships and prurient trivia about the borderline famous - yes, absolutely. But practical guidance on cancer prevention? Not quite so...

Posted by: Magnus Shaw
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Features

I just wanna be adored...

Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...

Posted by: Neale@CP Ricotti
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Leaders

I Heart Studios take over Shoreditch Art Wall #iheartcreates

We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....

Posted by: I Heart Studios
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Features

'Ello, 'ello, 'ello. What’s all this 'ere, then? #CuriousCop

Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...

Posted by: Ashley Morrison
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Leaders

#hashtags

Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...

Posted by: Jessica Hazel
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Inspiration

One Minute Briefs

One Minute Briefs is a concept borne out of the minds of Nick Entwistle and James Clancy who run The Bank Of Creativity. It's designed to change the way people think about advertising, change the way in which creatives work and also provoke a lot of...

Posted by: Jessica Hazel
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Features

Why social media is making us lonely.

In 2010, at a cost of $300 million, 800 miles of fibre-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute...

Posted by: Jessica Hazel
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Leaders

Media will eat itself.

Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...

Posted by: Magnus Shaw

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