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Displaying 145 - 180 of 1454 results

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Workshop

A quick history of TikTok and how we can use it to our advantage

I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...

Posted by: Antonino Lupo
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Workshop

The Ultimate and Comprehensive Guide to Freelance Tax

In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...

Posted by: Antonino Lupo
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Inspiration

The importance of being modest | #MemberSpotlight

There is a great deal of stuff one can learn by simply travelling around the world. Demian Campos is the Founder & CCO of creative and advertising agency WINGS, and he has travelled far and wide to occupy a number of creative positions in the...

Posted by: Creativepool Editorial
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Industry

How to choose an advertising agency

The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...

Posted by: Benjamin Hiorns
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Features

What we can learn from the success of the shorter work week in Iceland

We heard a great deal of talks about mental health, work-life balance and authenticity during the past year, and the push to remote work is certain to leave a long-lasting mark in the workforce - creative industry or otherwise. What was once...

Posted by: Antonino Lupo
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Leaders

Legends of Advertising: Sir Martin Sorrell

Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...

Posted by: Antonino Lupo
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Features

The future of branding is community-born

It was just over the weekend that Discord announced its new brand. A “Blurple” brand, not quite blue, not quite purple, re-envisioning the iconic mascot Clyde to render it more print-friendly and… well, cute. Discord’s new...

Posted by: Antonino Lupo
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Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
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Inspiration

From Bogotá to London with creativity and resilience - #MemberSpotlight

Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...

Posted by: Creativepool Editorial
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Inspiration

The spectacular resilience of an art director - #MemberSpotlight

Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

Finding your Tune - With the Wunderman Thompson LatAm CCO

"I’ve lived all my life in Argentina, a place in which we are used to going through economic and political crises again and again." This is the sentence with which Dany Minaker opens his answer to one of our questions below. A sentence which...

Posted by: Creativepool Editorial
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Inspiration

Top 10 LGBT+ campaigns celebrating and championing diversity

On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...

Posted by: Antonino Lupo
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Features

Design in 2021: What will influence creative?

The wonderful thing about design trends is that with a new year comes an opportunity to reset and quite literally breathe new air, colour and technique into our work.We’ve spotlighted three themes which we see dominating the creative direction...

Posted by: Something Big
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Industry

Every tear tells a different story - #BehindTheIdea

Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Leaders

PR Trends set to change the rules in 2021

We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...

Posted by: Creativepool Editorial
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inspiration

Best Illustrators of 2020

Whether you’re looking for talent or inspiration, take a look at these amazing illustrators to get you on the right track. Nothing like a good 10 months stuck at home to get creative. Right? Well, if you’re like me, by now you realised...

Posted by: Antonino Lupo
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Features

The key to successful fan engagement

2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...

Posted by: Paul Bidder
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Inspiration

Living vintage with Annual 2020 winner Jamie Ansell

Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...

Posted by: Creativepool Editorial
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Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
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Inspiration

The future of customer interaction is with progressive web apps

You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...

Posted by: Creativepool Editorial
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Inspiration

The Entrepreneurial Spirit of Toby Willsmer

The details in Toby Willsmer's beautiful illustrations are as fascinating as the countless career paths he's ventured into. From web design to being a scuba diving instructor, from illustration to running a music label, we have collected some of the...

Posted by: Creativepool Editorial
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Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Love of People in Adam Shaw's Photography

One would guess the pandemic is hurting extroverts way more than the other end of the spectrum, but freelance photographer Adam Shaw is the living proof that that is really not the case. Though he declares himself an introvert by nature, Adam loves...

Posted by: Creativepool Editorial
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Overcoming Creative Constraints

There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere. Sometimes the boundaries are illusory...

Posted by: Richard Holman

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