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Leaders

Top 5 Ads of the Week

BBH London – Tesco When I was a wee lad (in the heady days of the mid-90's), Halloween wasn't a particularly big deal. Sure we got together to watch movies we probably shouldn't have been watching and hit up our neighbours houses for Dime bars and...

Posted by: Benjamin Hiorns
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Leaders

How companies convey reliability through their online presence

One of the key things that customers or clients search for in companies is that they can be relied on. Whether this is to provide them with food products, a new mortgage or simply to ensure that they deliver on their promises it is important that...

Posted by: Creativepool Editorial
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Leaders

Perfect Fools ask us to dream up impossible “Sandwishes”

Jarlsberg, the world-renowned Norwegian cheese makers, are calling on foodies across Europe, North America and Australasia to imagine and share their most “Impossible” sandwich requests. The cleverly titled (because we LOVE a good pun)...

Posted by: Creativepool Editorial
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Job Description: Exhibition Designer

Exhibition designers are responsible for the design and layout of shows and exhibitions. Find Exhibition Designers Find Exhibition Design Companies Find Exhibition Design Jobs Job Description, Salaries and Benefits Exhibition designers are...

Posted by: Creativepool
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Leaders

Agency of the Week: Havas Worldwide

Putting on a peep show in Chicago for Breast Cancer Awareness Month With one week remaining for National Breast Cancer Awareness Month, Havas Chicago has unveiled a rather provocative new installation designed to extend awareness of the disease and...

Posted by: Creativepool Editorial
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Leaders

The Biggest Rebrands & Makeovers of the Week

Rufus Leonard - ODEON ODEON, the European cinema chain, has been given a glamorous brand revamp courtesy of Rufus Leonard, all based around the franchises iconic “O” motif, which the design consultancy have said they have aimed to...

Posted by: Benjamin Hiorns
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Leaders

London's first Food Tech Hackathon with Jamie Oliver

Hackathons traditionally conjure up images of (male) tech brains surrounded by empty pizza boxes, beer cans, caffeine and questionable personal hygiene choices. But last weekend, London’s first ever Food Tech Hackathon blew the cobwebs out of this...

Posted by: Kate Lewin
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Leaders

Communications Council appoints M&C Saatchi CEO as chair

It was announced earlier today that M&C Saatchi Australia CEO Jaimes Leggett, has been appointed chair of Australia's peak industry body, The Communications Council, and will be taking on the role until the next Annual General Meeting in May 2016, at...

Posted by: Creativepool Editorial
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Leaders

McCann London recruits gamers for unique Halo 5 campaign

For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...

Posted by: Creativepool Editorial
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Leaders

New York Festivals International Advertising Awards 2016 open for entry

The New York Festivals International Advertising Awards is now accepting entries for its 2016 competition, which adds three new competitions to its robust competition roster: Mobile, Media, and Activation & Engagement. Mobile advertising now accounts...

Posted by: Creativepool Editorial
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Leaders

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
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Leaders

Retargeting Demystified: Get out of my face(book)!

Contrary to what Google thinks, I am not interested in dating Christians. No offence to Christians, of course - just that I’m married. So I’m getting a little annoyed that when I log on to various websites, I get more or less harangued...

Posted by: Ashley Morrison
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Leaders

The Latest Highlights & Trends in Tech

Facebook has your back! Just when we were all quite content in picturing Facebook as an irredeemable, voyeuristic cess pit, (not that it would stop us using it of course) they’ve only gone and revealed themselves as bastions of the revolution!...

Posted by: Benjamin Hiorns
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Leaders

IAB UK Digital Upfronts: Twitter push video in a big way

Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...

Posted by: Creativepool Editorial
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Industry

What to see at FUTURE ARTEFACTS this weekend

Last night we had the chance to have a peek at the inaugural FUTURE ARTEFACTS showcase at Shoreditch Studios in London. The aim of FUTURE ARTEFACTS is to bring together the world’s most progressive music, arts publishing, fashion and tech...

Posted by: Creativepool Editorial
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Leaders

'Lose Control' with Canada London in new MUJERES video

‘Lose Control’ is the new MUJERES’ music video, directed and produced by CANADA. This energetic piece is taken from the album ‘Marathon,’ released by our record label CANADA Editorial. ‘Lose Control’ is a...

Posted by: CANADA London
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Leaders

Quantcast's Supernova event put the BIG in Big Data

Digital marketing firm Quantcast hosted a rather ambitious (and some might say out-of-this-world) event on Wednesday (October 21) this week, which brought together some of the top innovators in the creative industries (growing brands, leading...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Droga5 London - Impulse Following a competitive pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its roster. Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: AOL

Speaking at The Hospital Club in London on tuesday (October 20) as part of the IAB UK Digital Upfronts, Hamish Nicklin, AOL’s UK managing director, said that AOL’s ambition is to become the most important media technology company in the world....

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial
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Leaders

Spotlight: Adobe Edge Animate for Flash users

Adobe Edge is a suite of web development tools developed by Adobe Systems. Edge Animate has been developed as an alternative method of creating browser-delivered content. You can use Edge Animate to build interactive, responsive, animations based on...

Posted by: Academy Class
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Leaders

Getty Images expands “Lean In” iStock collection

Getty Images and Lean In, the women’s nonprofit founded by Facebook COO Sheryl Sandberg, have announced the expansion of the Getty Images “Lean In Collection,” which is now available on iStock. An expert curation of images devoted to the...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Facebook unify TV and mobile advertising

Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...

Posted by: Creativepool Editorial
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Leaders

Method designs head-mounted display for surgeons

With all the technological advancements being thrust upon the world of entertainment, it's only natural (and fair) that these advancements are also being used to benefit us in ways beyond keeping ourselves occupied in the hours between sleep and...

Posted by: Benjamin Hiorns
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Leaders

Food Futures: Take-out gets more app-etising

Still struggling to order a takeaway from your smartphone? Well, get ready for a new wave of curated food platforms that promise to redefine our relationship with eating-in. Delivery-only restaurants are here, and zero-cost delivery by self-driving...

Posted by: Kate Lewin
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

Tesco launch new campaigns in the UK and Ireland

Tesco has marked its return to TV advertising this weekend with major new campaigns in the UK and Ireland. The UK campaign comes courtesy of BBH London (the first major Tesco TV campaign from the agency), and focuses on helping customers, whilst also...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Buzzfeed launches Branded Content

BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...

Posted by: Creativepool Editorial
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

A Gold and Grand Prix win for FCB Inferno at the APG Awards

On the 18th October the Account Planning Group Awards took place in the grand setting of the St Pancras Renaissance Hotel. The awards are a bi-yearly event celebrating the crème de la crème of planning strategies that have resulted in...

Posted by: FCB London
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Leaders

Spy Studio give Goldsmiths Uni an expressive makeover

Goldsmiths, the famous London University, has undertaken a major repositioning led by Spy Studio, which encourages the university to express itself through a bold and flexible graphic language. The studio was first brought in last year to carry out a...

Posted by: Creativepool Editorial

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