Displaying 541 - 576 of 3842 results
Pablo - MQ Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...
Posted by: Visualise
BBC Earth, the world’s leading natural history producer, has announced a new partnership with Oculus to launch three new bespoke virtual reality (VR) experiences, which will invite users to step into the lives of some very distinct animals. Users...
Posted by: Creativepool Editorial
When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...
Posted by: Benjamin Hiorns
Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...
Posted by: Benjamin Hiorns
It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...
Posted by: Kate Lewin
London Councils has launched Circle; a personal safety app enabling people to stay connected to friends and family if they find themselves in a difficult or vulnerable situation. The app, which targets women aged 18-30 in London, was created in...
Posted by: Creativepool Editorial
Extending the beloved campaign beyond the seasonal TV epic, MPC Creative developed a groundbreaking interactive VR experience in collaboration with adam&eveDDB and John Lewis. Launching exclusively in the flagship Oxford Street store, this is the...
Posted by: Creativepool Editorial
Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...
Posted by: Creativepool Editorial
Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...
Posted by: Creativepool Editorial
Nice Shoes Creative Studio has entered the exciting world of Virtual Reality, debuting an immersive and interactive meditative experience "Mio Garden" to a delighted audience of marketing leaders at the 2016 ANA Masters of Marketing Conference in...
Posted by: Hype
Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...
Posted by: Creativepool Editorial
Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...
Posted by: Creativepool Editorial
We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...
Posted by: Emma McCarthy
Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...
Posted by: Creativepool Editorial
Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Cheil London Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...
Posted by: Creativepool Editorial
Twitter shuts down Vine, but is it seven seconds too late? In hindsight, the death of Vine was already written in the stars. The seven second video app was the talk of the internet a few years ago, with the app even spawning a few online...
Posted by: Benjamin Hiorns
When Facebook launched its Marketplace Android and iOS app at the start of this month, the site opened itself up to total and utter anarchy. Despite a clear policy stating that “weapons, drugs, alcohol, "adult items or services" and overly...
Posted by: Kate Lewin
Huawei and Isobar launch a smartphone livestream from space In a sensational PR stunt last week, Huawei’s newest flagship handset Honor 8 set a new world record for the “Highest smartphone livestream ever.” The stunt was part of an...
Posted by: Benjamin Hiorns
Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...
Posted by: Benjamin Hiorns
Southampton FC has launched a new club website in partnership with digital agency, Delete, which is part of a wider effort by the Premier League club also known as “Saints,” to create a market leading digital experience for the fans. Capitalising...
Posted by: Creativepool Editorial
180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...
Posted by: Creativepool Editorial
For Oliver Spencer and the team behind Vero, Tuesday 20th of September was a momentous day. For the first time in the history of fashion, designs were able to be purchased immediately from the catwalk. And by launching this unique menswear collection...
Posted by: Creativepool
A bus stop that encourages people to talk to each other, signposts that respond to your mood and a zebra crossing which doubles up as a 30-second party are among the designs shortlisted for the Playable City Award. The Playable City project...
Posted by: Creativepool Editorial
Snapchat unveil video shooting sunglasses and rebrands as Snap Inc The social media app giants over at Snapchat have ventured into product design by launching a pair sunglasses that also take videos. The product, which feels for all the love in the...
Posted by: Benjamin Hiorns
Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...
Posted by: Creativepool Editorial
Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...
Posted by: Kate Lewin
Amazon Dash arrives in the UK The Amazon's Dash buttons have finally arrived in the UK, but are they actually worthwhile or little more than a neat distraction? For those not in the know, the Dash is a physical button that can be placed around the...
Posted by: Creativepool Editorial
Honeycomb, which officially launched in the UK this week, has been developed to make the video advertising delivery process simple and intuitive; taking assets from advertiser to broadcaster and publisher in a faster and more efficient way....
Posted by: Creativepool Editorial
360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...
Posted by: Creativepool Editorial
Vinaya is one-part design studio and one-part research lab, a brand cleverly positioned at the juncture between human experience and technology, interested in finding new ways to unite the two in a less absent-minded future. Kate Unsworth,...
Posted by: Kate Lewin
A mixtape was a classic device used by well-meaning but ultimately lazy music fans who wanted to express their own individuality through songs written by other people. The idea was simple, but it was popular for a reason, as it allowed even those...
Posted by: Benjamin Hiorns