Displaying 577 - 612 of 4293 results
Measuring success across an entire customer journey has never been more hotly debated than now. Media expert Matt Nesbitt explains how and why. Navigating a fragmented landscape With the lurking third party cookie deprecation and the eradication of...
Posted by: Creativepool Editorial
The current media landscape has permanently changed because of the pandemic. People are shopping, consuming, listening and conversing differently. Interactions online are more important than ever and play a key role in how we make sense of the world....
Posted by: Creativepool Editorial
COVID-19 triggered what some economists have labelled as Schumpeterian creative destruction - a process of economic innovation that, with the demise of old structures, has facilitated the birth of new ones. This process was conceived under a new...
Posted by: Creativepool Editorial
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
There’s a lot of buzz and excitement around the combination of digital marketing and web scraping. Data has always been the driving force behind marketing strategies, so the arrival of something that can gather external data was always going to...
Posted by: Creativepool Editorial
Page & Page and Partners, a London-based creative agency specialising in health and wellness, and patient advocacy group PINNT launched the adorable ‘PINNT Buddies’ campaign earlier this year to transform the lives of people they...
Posted by: Creativepool Editorial
TMW Unlimited is a company that’s something of a Creativepool veteran, having been a part of our community for more than 7 years now. It’s also our 3rd ranked advertising agency and has earned a veritable bounty of Annual Awards. So, this...
Posted by: Creativepool Editorial
People have been underestimating video games for as long as I can recall. As a child, one of my fondest memories was unboxing my Sega Master System on Christmas morning 1991 and gaming is a hobby that has now carried me comfortably through 30...
Posted by: Benjamin Hiorns
A keen creative with over a decade in the industry, Jamie Watson believes that building a brand is not just about having a tagline, a logo or a webpage - It is the fundamental root from which all of these assets must stem. “It’s getting...
Posted by: Creativepool Editorial
Last month, Evian unveiled a dazzling pop-up immersive art installation in London created with multi-disciplinary artist and crystal lover, Sara Shakeel, to celebrate the launch of its long-awaited new sparkling water product. Evian brought together...
Posted by: Creativepool Editorial
For this week’s Member Spotlight, we director our attention towards a self-made women who started her own successful business at the tender age of 24 and continues to go from strength to strength. Kelly Jackson is not only the creative director...
Posted by: Creativepool Editorial
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
Right now, with the eyes of the world focused on Ukraine and the atrocities being committed by an unhinged and frighteningly powerful dictator, the concept of “aid” has never been more vital. That’s why, this week, we’re...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...
Posted by: Creativepool Editorial
Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...
Posted by: Benjamin Hiorns
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
How do you raise awareness of an issue that is so little talked about? MRM's idea of choice was to build a bespoke platform to give the people involved a space, time and, most importantly, the chance to be heard. Most men feel like they're not...
Posted by: Creativepool Editorial
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
With over 50 million pets in the nation, Pets at Home UK saw an opportunity to inspire and educate pet owners with a rather unique episodic series of branded content, with each episode headed by BBC broadcaster Clare Balding. According to production...
Posted by: Creativepool Editorial
Corona hasn’t had the best couple of years when it comes to branding thanks to a certain virus. However, a new campaign, launched in time for Valentine’s Day 2022, could go some way towards repairing its status as a premium refreshing...
Posted by: Creativepool Editorial
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...
Posted by: Creativepool Editorial
Lucky Generals have worked on three previous adverts shown during the Super Bowl, the annual championship game of the NFL in the US. This year’s game will see the Cincinatti Bengals take on the Los Angeles Rams, and the advert the UK agency has...
Posted by: Creativepool Editorial
Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
The closest experience to war that most young people have nowadays is through virtual entertainment and video games. Titles such as Call of Duty and Battlefield are constantly topping the charts as some of the game industry's best sellers, and...
Posted by: Creativepool Editorial
Nine times out of ten, our #BehindTheIdea features focus on TV spots and other more naturally ‘exciting’ creative endeavours. This week, however, we’re doing things a little differently and are instead going to be putting the...
Posted by: Creativepool Editorial
Greenwich Design, is a family-run business that “brings brands to life” by connecting them with customers in surprising and innovative ways. It started life over 50 years ago and has spent that time working with some of the biggest and...
Posted by: Creativepool Editorial
Roy Keane is one of several sports stars to feature in the latest campaign for Sky Bet’s top-rated app. Created by Who Wot Why, the sixty-second spot, which breaks on shows Roy Keane dealing with a host of obstacles on his way to a football...
Posted by: Creativepool Editorial
You should never work with kids and animals. That’s the classic line. But when it comes to advertising, it couldn’t be any more untrue. Kids and animals are a natural fit for the medium, as they remind us all of happier and more innocent...
Posted by: Creativepool Editorial
Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...
Posted by: Benjamin Hiorns