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Displaying 145 - 180 of 4293 results

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Inspiration

Sorting our Limes from our Lemons #CompanySpotlight

Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow John Martinelli, Head of Production @ Solarflare

Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...

Posted by: Creativepool Editorial
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Features

What Will Adland Look Like in 6 Months? #PredictionsMonth

The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...

Posted by: Benjamin Hiorns
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Inspiration

Sue Ryder explores how the five senses can spark grief #BehindTheIdea

National bereavement charity Sue Ryder’s new campaign shows how touch, taste, sight, smell and sound can trigger emotions for those grieving. The campaign launched through a unique pop-up exhibition at The Corn Exchange in Leeds and encourages...

Posted by: Creativepool Editorial
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Industry

Creative Careers in Gaming Industry - TOP 6

Looking for creative caree­rs in gaming? The gaming industry has plenty of roles for those­ with artistic talent who love creating game­s. This article will introduce six exciting care­ers, from game artists to game...

Posted by: Creativepool Partner
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Features

The existential horror of virtual influencers #PredictionsMonth

If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Valtech’s Marc Maleh

With 20 years of experience leading innovative technology projects for companies like R/GA, Havas and Huge, teaching as adjunct professor at NYU and Parsons, and serving as jury president at the Cannes Lion International Festival of Creativity, Marc...

Posted by: Creativepool Editorial
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Inspiration

Taking a bite out of the Brandpie #CompanySpotlight

This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....

Posted by: Creativepool Editorial
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Inspiration

The Power of Brand Identity

So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...

Posted by: Catch A Fire Agency
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Leaders

#MemberSpotlight on Creative Director John-Louis West

With a background in print design and advertising, John-Louis West has over 20 years of experience as a design consultant, which places him at the intersection of business, digital, graphic design, and motion graphics. We caught up with him this week...

Posted by: Creativepool Editorial
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Inspiration

The EPIC untold story behind Fairytale of New York #BehindTheIdea

Over Christmas last year, Irish independent creative agency The Public House launched their ampaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on filmmaker Frederic Tschepp

How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...

Posted by: Creativepool Editorial
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Industry

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...

Posted by: Benjamin Hiorns
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Workshop

Exploring unique digital opportunities with Else #CompanySpotlight

For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...

Posted by: Creativepool Editorial
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Industry

#MemberSpotlight on Creative Director Marc Posch

How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...

Posted by: Creativepool Editorial
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Inspiration

Why You Should Be More Creator in 2024 #PredictionsMonth

Social doesn't stand still - it’s consistently reinventing itself, shifting and growing to shape itself around trends, cultures, and moments in ‘real-time’. It’s this always-evolving dynamic state that sets it apart from any...

Posted by: Creativepool Editorial
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Henrique Favery, Founder of Buu Digital

How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...

Posted by: Creativepool Editorial
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Inspiration

Think boilers… think, boring? Think again #BehindTheBrand

Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...

Posted by: Creativepool Editorial
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Workshop

Watching the skies with 1947 #CompanySpotlight

This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Inspiration

ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea

Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...

Posted by: Creativepool Editorial

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