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Leaders

The Week in Tech

Buddy is the robot you always wanted Buddy is a crowd-sourced robot that you shouldn't let your kids research, because they'll want one and it's NOT cheap. The Johnny 5/Wall-E hybrid is a family friendly robot helper that has aspirations beyond...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Highlights from Google I/O 2015 Keynote

Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Wear and Share support with Perq Studio

The team at Perq Studio is not one to stay put while the world is in danger. Designers and creatives are not key workers, and for the strongest spirits out there, it must be suffocating to be forced to stay home with no way to make a difference....

Posted by: Creativepool Editorial
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Leaders

McCann and Mastercard offer free London travel with Android Pay

Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...

Posted by: Benjamin Hiorns
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Leaders

Would you wear your Levi smartphone?

What with the vast new technological frontiers opening up to us seemingly on a daily basis, it should come as no surprise that some of the industry's biggest players have been looking into ideas that, until recently, would have been seen as frankly...

Posted by: Benjamin Hiorns
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Leaders

WWF get Naked to Wear Wild onesies

Naked Communications has partnered with Pulse Films to help launch WWF’s “Wear It Wild” campaign, which makes it's debut this coming Friday (5 June). Wear It Wild is the charity’s new national fundraising event, which asks...

Posted by: Creativepool Editorial
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Leaders

What a spectacle. Why most people will never wear Google Glass.

Right now, the SXSW music festival is in full flow in Austin Texas. What's more, I believe Creativepool's glorious leader Mike Tomes is there, doing his funky thing. Anyway, following the event on Twitter, I noticed someone reporting a bearded fellow...

Posted by: Magnus Shaw
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Leaders

Google get physical on Tottenham Court Road

It was bound to happen eventually. Following in the lofty footsteps of Apple and even Amazon, Google have finally opened their first physical store. This time, however, it's us mere English peasants that are getting there first with the launch of the...

Posted by: Benjamin Hiorns
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Leaders

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Dyson Flagship, Tesla Rivals, and Mover Kits

Tech Will Save Us design new wearable How does the Move Kit work? The smart cookies at Technology Will Save Us, a company that specialises in designing easy-to-use tech for children, have designed a wearable device that children can make and code...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Leaders

Shaping the Landscape: Technology Trends in 2016

In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...

Posted by: Benjamin Hiorns
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Leaders

Nexus explore 360 degree storytelling in “Rain or Shine”

Nexus has been commissioned to produce an immersive new story for Google Spotlight Stories, a narrative format for 360 degree, interactive stories on mobile platforms. Spotlight Stories, a project within Google’s Advanced Technology and...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Artist recreates London skyline with newspaper to celebrate new PS4 game In more gaming news, last week a London artist used 100 discarded copies of the Evening Standard to create a 300kg model of the iconic London skyline to celebrate the launch of...

Posted by: Benjamin Hiorns
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Leaders

Time for new Apple products. But is all the fuss justified?

Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...

Posted by: Magnus Shaw
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Inspiration

# Trends. Project Glass. Why Google's new technology is badly flawed.

by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...

Posted by: Creativepool

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