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Leaders

The BBC versus Apple in the battle for your ears.

For the first time ever, radio and music lovers will be able to download BBC radio programmes in full, to their smartphone or tablet for free, listen to them offline, and keep them for up to 30 days on the BBC iPlayer Radio app. The update, rolling...

Posted by: Magnus Shaw
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The Awards Roundup

Pum Lefebure announced as speaker at Creative LIAisons Pum Lefebure, the co-founder and chief creative officer of Design Army, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program. Lefebure, who joins...

Posted by: Creativepool Editorial
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Leaders

One man's trash is another man's Wi-Fi

Littering is one of those nagging irritations that genuinely grinds my gears more than it probably should. Walk down any street, in any city, in any village, town or city, and it's unlikely you'll go even 10 seconds without coming across somebody's...

Posted by: Benjamin Hiorns
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Leaders

Watch some of the world's earliest home movies

Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...

Posted by: Benjamin Hiorns
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Leaders

Piers Morgan is terrible and he knows it

Now, I'm not saying it's ever a good thing to see more of Piers Morgan on television than is strictly necessary (less than not at all would be ideal), but for once I actually thing his smug, deflated David Cameron face has been put to good use. The...

Posted by: Benjamin Hiorns
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Leaders

The Awards Roundup

APMA Star finalists announced The Communications Council has announced 61 campaigns from 27 clients and 22 agencies for final stages of the APMA Star awards. Running for ten years, the awards celebrate the finest promotional and experiential...

Posted by: Creativepool Editorial
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Leaders

Online ads are too annoying says Larry Page

There was a sticky period in the evolution of the World Wide Web. This was the time when developers and advertisers seized on pop-up technology, but before any ad-blocker software was available to mitigate it. If memory serves, it lasted about a year...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires Of The Week

DigitasLBi Design Group Julian Baker has been appointed as senior designer at DigitasLBi Design Group. This global marketing and technology agency moves businesses into the digital age. By embracing change, they can merge creativity and tech...

Posted by: Creativepool Editorial
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Inspiration

Get to grips with Tel Aviv's street art scene

Meshuna Gallery, in Tel Aviv, is run by Oren Fischer and Anton Avramov. A cross-between a studio space and exhibition space, they show the work of mainly upcoming street artists. Fitting for their graffiti scrawled location in Florentin. The space,...

Posted by: Creativepool Editorial
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Leaders

Trippy Face-Pulling Ad Targets A New Generation For Honda

"What if you could find that sweet spot? Where everything is just the way you want?". Honda is pitching their new 2016 HR-V Crossover as a new type of car category, specifically for urbanites in their mid-20s. Honda Senior-VP/General Manager Jeff...

Posted by: Creativepool Editorial
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Inspiration

Solar street furniture: the what, where and how

Four years ago, I wrote an article about a small Belgrade-based technology company called Strawberry Energy and their ingenious innovation, the Strawberry Tree - a public solar-powered mobile device charging station that popped up for the first time...

Posted by: Ashley Morrison
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Leaders

Three and W+K mount a Fluffy Revolution

This summer, mobile network Three is looking to shake up the industry in a big way by rallying the British public to unite against typical network gripes, with a little help from Jim Henson's Creature Shop! The new “Make It Right”...

Posted by: Creativepool Editorial
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Leaders

Top 5 Awards Of The Week

AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...

Posted by: Creativepool Editorial
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Leaders

Dannes Lions, the latest addition to the winners circle

The advertising industry is not exactly renowned for taking the piss out of itself. Indeed, the only major zeitgeist defining piece of entertainment set around the industry in recent memory (Mad Men) glamorised ad land to almost the point of...

Posted by: Benjamin Hiorns
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Leaders

Mark Ronson launches the world's first Smart Champagne Bottle

No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...

Posted by: Benjamin Hiorns
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Leaders

Meet the Genius, the gluten free hedgehog

Genius Gluten Free, the number one bakery brand in the free-from category in Britain, has launched a new digital advertising campaign to drive awareness and educate consumers on the physical benefits of a gluten-free diet. It uses three very...

Posted by: Creativepool Editorial
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Leaders

Fosters say “Hooroo” to Brad & Dan

The Australian advice gurus Brad and Dan have become iconic characters over the last few years, with their lightly comedic antics promoting Foster's lager bringing a spot of personality to the often bland or pretentious world of alcoholic beverage...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...

Posted by: Creativepool Editorial
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Leaders

Step inside Wes Anderson's world in the new Prada café

Wes Anderson, who recently took home a brace of awards for the effortlessly wonderful “Grand Budapest Hotel,” is arguably one of the few remaining cinematic auteurs. His films manage to tap into that same space between the innocent wonder...

Posted by: Benjamin Hiorns
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Industry

Shazam’s Andrew Fisher inducted into BIMA Digital Hall of Fame

Last night, 12th May 2015: The British Interactive Media Association (BIMA) has tonight announced Shazam’s Executive Chairman Andrew Fisher as the latest inductee into its Digital Hall of Fame, at an exclusive invitation-only ceremony at...

Posted by: BIMA
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Leaders

Burger King helps Koreans get off at the right station

Many Koreans are busy and sleep-deprived. According to one OECD statistic, Koreans’ average sleep time is 7 hours and 49 minutes, the shortest amongst its member state [i]. Another OECD stat confirms Korean’s commute times is the longest...

Posted by: Cheil Worldwide
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Leaders

Joseph Gordon-Levitt supports the National Parks

The North American National Park Service (as so lovingly portrayed on the sadly now defunct sitcom “Parks & Recreation") has teamed up with the National Park Foundation and Dark Knight Rises actor Joseph Gordon-Levitt's collaborative online...

Posted by: Creativepool Editorial
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Leaders

StrawberryFrog celebrates photogenic dogs

Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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Leaders

EasyJet highlight digital innovation in new campaign

Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...

Posted by: Benjamin Hiorns
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Leaders

Google let us be the Beatles

OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...

Posted by: Benjamin Hiorns
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Leaders

DDB reach out to parents to prevent child drug abuse

The Partnership for Drug-Free Kids (PDFK) is a national nonprofit organisation in the US that works to reduce substance abuse among adolescents by supporting families and reaching out to at-risk teenagers. DDB California is collaborating with them on...

Posted by: Creativepool Editorial
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Leaders

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Leaders

The Green Party say "Take That"

Regardless of your political affiliation, you'd be hard pressed to deny that this year's political race has been a bit of a farce thus far. With so many warring (and jarring) personalities vying for public attention in a staggeringly negative media...

Posted by: Benjamin Hiorns
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Leaders

Would you drink from a billboard?

Coke Zero teamed up with Ogilvy & Mather recently to develop the world's first drinkable billboard. The 26 by 36-foot, 23,000 pound billboard was built to celebrate the final four NCAA college basketball games in White River State Park in...

Posted by: Creativepool Editorial
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Leaders

Hasta la vista. Meerkat.

Arnold “The Governator” Schwarzenegger has been making headlines in recent years with his decision to retire from politics to re-embark on the movie career with which he made his name. There's a new Terminator film on the horizon, which...

Posted by: Benjamin Hiorns
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Leaders

Fancy using Sonic the Hedgehog in your next ad campaign?

“Video games are the new cinema.” A common statement, especially in certain corners of the internet, and one that I don't necessarily disagree with. Irregardless of your stance on the gaming industry however, it cannot be denied that the...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Archibald/Williams The full-service Australian agency Archibald/Williams has appointed Chris Yong as managing director, with 

Yong bringing over 13 years experience in Australia and the UK to the agency.

 Prior to joining A/W, Yong was...

Posted by: Creativepool Editorial

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