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The poster campaign for Depaul, the homelessness charity, exemplifies how copywriting can deliver a real sucker punch in emotional impact. “There is another side to the story” is the creative idea, and the execution is pleasingly literal,...
Posted by: Jones Knowles Ritchie
In an effort to (quite literally) expose another side to homelessness, the Depaul charity has launched a unique new poster campaign for its Nightstop service, which helps in finding emergency accommodation for young homeless people. Nightstop is an...
Posted by: Creativepool Editorial
Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...
Posted by: Creativepool Editorial
The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...
Posted by: Creativepool Editorial
18th March 2015: Last night, this year’s Creative Circle Award winners were announced with Wieden+Kennedy winning one of the night’s big awards - ‘Gold of Golds’ - for the Honda ‘The Other Side’ campaign. The...
Posted by: Creativepool