Displaying 1 - 36 of 37 results
I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...
Posted by: Benjamin Hiorns
Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...
Posted by: Antonino Lupo
Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...
Posted by: Benjamin Hiorns
Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial
Until recently, it would have been difficult to imagine butter gracing the front cover of British Vogue. But in June, the new superfood to watch made its fashion debut as part of a new breed of cultured products being championed by both chefs and the...
Posted by: Kate Lewin
OgilvyOne London OgilvyOne has expanded its leadership team with the appointment of four additional managing partners; Anya King, Mel Stanley, Tracey Barber and Aaron Goldring, with all promotions effective immediately. OgilvyOne CEO Sam Williams...
Posted by: Creativepool Editorial
Over the last few weeks 26 writers have been charged with the task of writing short stories based on various scraps of paper found somewhere between Waterloo and Clerkenwell. The rain-swept, wind-strewn, handwritten scraps had been collected by Andy...
Posted by: Creativepool
For someone who now has one of his pictures hanging on a wall in the White House, thanks to a much publicised Cameron/Obama gift exchange, Ben Eine appears remarkably unphased by being catapulted into the limelight '“ even though the mass media...
Posted by: Creativepool
Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...
Posted by: Creativepool Editorial
We’ve been hearing a great deal about the Donetsk region of Ukraine in recent months and for all the wrong reasons. The area has been occupied by Russian forces for 8 years now and now represents the first step in Putin’s nefarious scheme...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Tofoo is "Like Nothing Else". That much is clear from the brilliant 30-second ad crafted by Who Wot Why, in which the uniqueness of the meat-free brand enters the spotlight. An action-packed spot that truly speaks for Tofoo's quirkiness, the ad...
Posted by: Creativepool Editorial
Remember the Golden Goobilee? You should. It was the brilliant ad that enraged conservatives back in February, to the point that an anti-LGBT petition tried to stop it from circulating online. Obviously they failed, and the beauty of that ad remains...
Posted by: Creativepool Editorial
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...
Posted by: Time Out Group
Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...
Posted by: Creativepool Editorial
Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018 - a celebration of the heroes behind the industry’s creative output. The judging panel, made up of 185...
Posted by: Creativepool
Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...
Posted by: Creativepool Editorial
Mother has announced an investment in virtual and augmented reality startup Dream Reality Interactive (DRI), signalling a recognition of the growing role of the technologies in communications. DRI was founded by Dave Ranyard, who in his previous job...
Posted by: Creativepool Editorial
The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...
Posted by: Creativepool Editorial
MEC has launched a global industry-wide initiative to celebrate difference and raise more visibility of inclusion as a critical business imperative. Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to...
Posted by: Creativepool Editorial
This week marked the big reveal of the D&AD New Blood winners of 2016. The winners brought their A-game, wowed the judges with their creative prowess and tonight received their very special prize: a New Blood Pencil. With entrants from 58 different...
Posted by: Creativepool Editorial
Cheil London Cheil London has boosted its creative department with two new hires. Nick Craske joins as Creative Director, working across all the agency's accounts, and Georgia Barretta takes up the new role of Creative Director Design. Craske joins...
Posted by: Creativepool Editorial
The hub for tech innovators to congregate and shakeup the European Startup scene… Business Rocks, taking place 21 – 22 April 2016, Manchester Central, UK, today announced its inspiring, thought provoking keynote speaker line up at the UK’s...
Posted by: Business Rocks
Last month, we reported on a unique and eye-opening stunt created by J. Walter Thompson and Global children’s charity Plan UK with the help of the Happn dating app, which saw the charity take over the app for a day to underline a serious message to...
Posted by: Creativepool Editorial
Signalling the first signs of Christmas for Quality Street The First Signs of Christmas J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial
Optimedia - Bridgestone Golf Optimedia has been appointed by Bridgestone Golf, a leading golf ball and equipment provider based in Covington, Georgia as their agency of record for media strategy, planning and buying. The contract is effective...
Posted by: Creativepool Editorial
Stereotyping is almost unavoidable in advertising. Indeed, it could be argued that many campaign hinge on reinforcing them to a certain extent. Two agencies have taken a stance against this potentially destructive mind-set this week though, with two...
Posted by: Creativepool Editorial
Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch. Vivid Sydney is a festival of light that transforms the Harbour City with its...
Posted by: Creativepool Editorial
When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...
Posted by: Benjamin Hiorns