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Leaders

Experience the world's first virtual reality birth

Samsung and Leo Burnett recently achieved quite a monumental feat when they allowed an Australian father to witness his child being born from over 4,000 kilometres away using the Samsung Gear VR headset. A world-first live streaming event, Jason...

Posted by: Creativepool Editorial
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Leaders

Stranger Things star leads team of trailblazers in new Samsung ad

Samsung has launched a digital ad via We Are Social Australia fronted by four well-known personalities including Stranger Things star Millie Bobby Brown. The spot sees the actor and creator appear alongside Grammy-nominated DJ and producer Steve...

Posted by: Creativepool Editorial
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Leaders

MassiveMusic find the voice for Samsung's Bixby assistant

International music agency MassiveMusic has worked in close collaboration with its voice sourcing and casting arm, MassiveVoices, to find the voice of Bixby, Samsung’s personal voice assistant. The voice assistant, which is now publicly...

Posted by: Creativepool Editorial
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Leaders

Samsung Galaxy S8 takes over New York during ambitious unboxing event

The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ smartphones while...

Posted by: Creativepool Editorial
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Leaders

Samsung and Leo Burnett use AR to save lives with Pocket Patrol

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, which uses technology to help raise awareness of the number one...

Posted by: Creativepool Editorial
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Leaders

NBBJ build one of the largest offices in North America for Samsung

Whilst Samsung will probably never overtake Apple in terms of global recognition at this point, one area they can at least take them on, is in sheer scale. Enter US architectural firm NBBJ, who have designed and built, for Samsung, one of the largest...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett Tailor Made and Samsung launch the first smart surfboard

I've only ever been surfing once and it was an unmitigated disaster. Let's just say my I couldn't properly feel my face for a solid fortnight afterwards. That doesn't mean, however, that I don't appreciate it, indeed I'd never have even tried if I...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions name Samsung as Creative Marketer of the Year

Samsung Electronics, the Korean electronics giant responsible for the Galaxy smartphone range and seemingly every modern television that isn't either made by LG or Sony, was recognised this week as the most creative marketer of 2016 by the Cannes...

Posted by: Creativepool Editorial
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Leaders

Cheil London and Samsung's Shakespeare app scoops Gold at the ANDYs

In a first for the global network, Cheil London has claimed Gold at the 52nd International ANDY Awards for RE:Shakespeare. The app brings William Shakespeare to life for students who might be more interested in their smartphones than their bardic...

Posted by: Creativepool Editorial
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Leaders

Cheil and Samsung use VR to help people conquer their fears

Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...

Posted by: Creativepool Editorial
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Leaders

Samsung and DDB are offering the ultimate TV catch-up vacation

The phenomenon of “Binge watching” TV-series in one sitting is becoming even more popular as people across the world discover the giddy thrills of Netflix, Amazon Prime and on-demand box sets. Our TV viewing habits have changed...

Posted by: Creativepool Editorial
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Leaders

MWC 15: Samsung vs. HTC

This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...

Posted by: Benjamin Hiorns
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Leaders

Samsung wraps up its global agency review

Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...

Posted by: Benjamin Hiorns
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Leaders

Samsung and Cheil debut their Centre Stage in-store display

Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...

Posted by: Benjamin Hiorns
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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

Posted by: Imagination
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Inspiration

The Top 15 Most Inspiring Lockdown Campaigns

The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...

Posted by: Antonino Lupo
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Leaders

Malcolm Poynton on why you should nurture your ambitions

"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual 2020 Shortlist Announced

The shortlist for this year’s Creativepool Annual has been announced, featuring a diverse pool of talented individuals, creative companies and brands who strived for excellence in 2019. Agencies on this year’s list include AKQA, Iris,...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Features

Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...

Posted by: Creativepool Editorial
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Inspiration

Getting to know - The big ideas of Kevin Forister

If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...

Posted by: Creativepool Editorial
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Inspiration

CES 2020: the symbiosis of human and machine

“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...

Posted by: Posterscope
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Leaders

Is the future vertical? How portrait formats are changing creative

From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...

Posted by: The Flash Pack
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Leaders

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Inspiration

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial

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