Displaying 1 - 16 of 16 results
It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...
Posted by: Creativepool
Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...
Posted by: Ryan Watson
Activism is about standing up for your beliefs in a way that could prove detrimental to your own personal or professional life and it’s a stance that has catalysed some of the most important moments and movements in history. Activism has...
Posted by: Benjamin Hiorns
It’s the biggest event of the year. Five billion people are expected to tune in. Legends will be made. Yes, this… is the Advertisers World Cup, where sponsors and non-sponsors compete for attention on a global scale. Brands attempting...
Posted by: Creativepool Editorial
The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...
Posted by: Creativepool Editorial
UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...
Posted by: Creativepool Editorial
TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...
Posted by: Creativepool Editorial
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin Hiorns
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
Apple iPhone 6S images leaked? Days after Apple accidentally leaked images of their new iPods, images of the tech giant's next iPhone (the iPhone 6s) have hit the internet. The photos cite a “Proven” Apple source, and show that the new...
Posted by: Benjamin Hiorns
The advertising industry is not exactly renowned for taking the piss out of itself. Indeed, the only major zeitgeist defining piece of entertainment set around the industry in recent memory (Mad Men) glamorised ad land to almost the point of...
Posted by: Benjamin Hiorns
This is how it happened - or at least how I became involved. Scrolling through Twitter yesterday, I noticed a message which expressed alarm at real zombies being at large in real Scotland. It was followed by this link:...
Posted by: Magnus Shaw
They do things differently in Russia. Almost like it's another country or something. If their government isn't enthusiastically installing homophobic laws they've borrowed from some particularly intolerant 19th century fruitcakes, their president is...
Posted by: Magnus Shaw
Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...
Posted by: Magnus Shaw
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...
Posted by: Creativepool Editorial