Displaying 73 - 108 of 369 results
In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...
Posted by: Heather Golding
When the whole office remains shut down due to COVID restrictions, you have two options: you wait and hope the webs won't become too ominous before you come back, or you build a gigantic Tamagotchi to welcome everyone back in the office when the time...
Posted by: Creativepool Editorial
There are few leaders like Steve Aldridge. Endlessly curious, humble and driven by an ardent passion for creativity, Steve feels like a misfit just like the rest of us, and that is precisely what makes him such a successful and empathic...
Posted by: Creativepool Editorial
"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...
Posted by: Creativepool Editorial
September 2020 marks two important dates in the mustard calendar - my 25th birthday and, slightly less importantly, the end of our financial year. Naturally, that makes this a good time for us to reflect on the year that has passed. From September...
Posted by: mustard xp
“From Day One, we have been telling clients that you have to see disruption as an opportunity.” Some probably wouldn’t expect to find much optimism in the industry right now. Can’t really see why that would be - I mean,...
Posted by: Antonino Lupo
You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...
Posted by: Creativepool Editorial
There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...
Posted by: Creativepool Editorial
You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...
Posted by: Creativepool Editorial
Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...
Posted by: Antonino Lupo
We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...
Posted by: Inside Out Awards™
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
I'm yet to find someone who hasn't worked in retail at least once. Which means we all know the issues and problems of retail experiences, especially in the most recent of times. Retail is an old industry. We can arguably all agree with that. Stuck...
Posted by: Antonino Lupo
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...
Posted by: Creativepool Editorial
Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...
Posted by: Creativepool Editorial
The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...
Posted by: Creativepool Editorial
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
Posted by: Benjamin Hiorns
Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...
Posted by: Creativepool Editorial
It’s rare to find someone in the creative industries who will “tell it like it is” without sounding like an entitled brat but Paulo Pimentel is one of the few ‘white, middle-aged male executives’ who admits he is...
Posted by: Benjamin Hiorns
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
Posted by: Creativepool Editorial
While most of this decade is history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organisers are preparing to...
Posted by: The Darnell Works Agency
A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...
Posted by: AKQA
From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...
Posted by: Creativepool Editorial
Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...
Posted by: Creativepool Editorial
It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...
Posted by: Creativepool Editorial
Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....
Posted by: Woven Agency
Spanish car brand SEAT and experiential innovation agency Wildbytes have linked up with Google to create an essential app for festivalgoers that will help them locate lost friends this summer. SEAT Lost&Sound utilises augmented reality (AR)...
Posted by: Creativepool Editorial
You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...
Posted by: The Darnell Works Agency
The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...
Posted by: Creativepool
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...
Posted by: AdventureLAB
Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...
Posted by: Creativepool Editorial
This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...
Posted by: Über Agency
While most of this year is history, I hope you are ready, willing and able to celebrate the fact that the best is yet to come. Are you focused on sharpening your skills for 2019? If so, some of the world’s most elite organisers are preparing...
Posted by: The Darnell Works Agency