Displaying 1 - 36 of 83 results
Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...
Posted by: Creativepool Editorial
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
Windows 10 hits home The internet was awash with praise this weekend after Windows 10 began quietly slipping into the inboxes of eager Windows 7 and 8.1 users across the world. Some of the highly mooted features include the ability to stream Xbox...
Posted by: Benjamin Hiorns
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous...
Posted by: Better
What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...
Posted by: Benjamin Hiorns
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
You are not the only one trying to keep your web host's IP address and domain name hidden from the public. No wonder, based on all the easy ways to find out who is hosting a website, including WHOIS (domain registration records), the payment methods...
Posted by: Anna Koretskaya
The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...
Posted by: Benjamin Hiorns
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
As long as I can remember, I’ve always been a “Mac person.” Ever since my first gloriously blue iMac G3 that I bought back at the tail end of the 90s in a vain attempt to kickstart my musical career, the thought of going back to...
Posted by: Benjamin Hiorns
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...
Posted by: Antonino Lupo
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...
Posted by: Creativepool Editorial
Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...
Posted by: Creativepool Editorial
The best and most inspiring brands that made this 2020 more enjoyable. Thinking about the 12 months that just passed, I bet few actually realise how lucky we are to live in the era of brand purpose. With most brands now focused on making a...
Posted by: Antonino Lupo
It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...
Posted by: Antonino Lupo
The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...
Posted by: Creativepool Editorial
Peter Saville - Burberry Burberry reveals new logo and monogram designed by Peter Saville The graphic designer, who was also behind Calvin Klein’s latest rebrand, has given fashion house Burberry a new look, which has been revealed on...
Posted by: Creativepool Editorial
The first propellor-less drone Royal College of Art graduate Marcus Kung has designed a drone that can fly without propellers, with the aim of reducing injuries. The “Impeller Drone” (Kung's graduate project as part of the RCA's masters...
Posted by: Creativepool Editorial
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
Pentagram - London Design Biennale This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and...
Posted by: Creativepool Editorial
NotOnSunday - Scouts UK Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in...
Posted by: Creativepool Editorial
Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
Posted by: Creativepool Editorial
Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...
Posted by: Creativepool Editorial
Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...
Posted by: Lobster
McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...
Posted by: Creativepool Editorial
Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...
Posted by: Creativepool Editorial
NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...
Posted by: The Darnell Works Agency
Standing in other people's shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London last week, creative direct marketing agency Soul asked...
Posted by: Persuasion Communications
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....
Posted by: Creativepool Editorial
Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...
Posted by: Benjamin Hiorns