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Technology

The Week in Tech

Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...

Posted by: Creativepool Editorial
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Technology

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Technology

The Week in Tech

Windows 10 hits home The internet was awash with praise this weekend after Windows 10 began quietly slipping into the inboxes of eager Windows 7 and 8.1 users across the world. Some of the highly mooted features include the ability to stream Xbox...

Posted by: Benjamin Hiorns
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Design

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Dentsu Aegis Network Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Creativepool Editorial
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Features

What makes a great UGC campaign?

Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...

Posted by: Lobster
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Advertising

Top Hires of the Week

McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...

Posted by: Creativepool Editorial
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Video Games

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Advertising

Top 10 Hires of the Week

Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....

Posted by: Creativepool Editorial
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Video Games

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Video Games

10 things you might not know about the Nintendo Switch

The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...

Posted by: Benjamin Hiorns
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Technology

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Technology

The Microsoft Hardware Event (everything you need to know)

Whilst Microsoft might have made a name for itself as a software company, in recent years it's really been striving to make a big dent in the hardware market. This was underlined in dramatic fashion this week during the company's event on October 26,...

Posted by: Benjamin Hiorns
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Video Games

Nintendo Switch: Lifting the veil on the NX

When Nintendo dropped their surprise announcement yesterday afternoon, and finally gave us our first glimpse at the NX (now known as the “Nintendo Switch”), I was in two minds about it. First there was a sense of relief, as this reveal...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: UCL, Natwest and the London Design Biennale

Lambie-Nairn - University College London Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...

Posted by: Creativepool Editorial
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Technology

Rise of the Machines: AI is taking over Hollywood, Creativity, and Beauty

As part of my ongoing series of articles focusing on how technology is gradually overtaking humanity in terms of creative prowess, I've decided to this month focus on Artificial Intelligence, with a few recent news pieces that sent my tech-paranoia...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: From Shakespeare to Gü

MultiAdaptor - Shakespeare Lives MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: From Aston Villa to Oi!

Wolff Olins - Oi! Wolff Olins has launched a new brand identity for the spectacularly named South American telecoms company Oi, which is centred on a a user-generated logo that reacts to the sound of the customer’s voice. In creating the...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: From The Met to The Hague

Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...

Posted by: Creativepool Editorial
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Technology

Does the Oculus Rift set the standard for VR in 2016?

In the interest of balance, Iv'e decided to cover the news currently rocking the tech world as more of a think piece taking a thorough look on both sides of the fence. First, however, the facts:- It seems like forever and a day that we’ve been...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Ads of the Week: Christmas Special

It's that time of year again when brands start milking our emotional connection to Christmas, so here I'll be looking at a few of the more interesting Christmas-themed ads to debut in recent weeks. I won't be featuring the annual John Lewis spot from...

Posted by: Benjamin Hiorns
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Trends

Przemek Pyszczek: The Plattenbau is cool again

The Plattenbau has become cool again. These constructions of Soviet-era Communism, where colossal concrete slabs were assembled into a home are the ultimate chic addition to the lives of the young and upwardly-mobile of Berlin. These Plattenbauen...

Posted by: Creativepool Editorial

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