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Leaders

Top 10 Account Wins of the Week

Droga5 London - Secret Escapes Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced the appointment of the highly regarded Sian Cook to the role of Managing Partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths. Cook comes to the role from BBH, London...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

Perfect Fools ask us to dream up impossible “Sandwishes”

Jarlsberg, the world-renowned Norwegian cheese makers, are calling on foodies across Europe, North America and Australasia to imagine and share their most “Impossible” sandwich requests. The cleverly titled (because we LOVE a good pun)...

Posted by: Creativepool Editorial
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Leaders

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Inspiration

Finding the perfect sound with Sonic Lens | #Company Spotlight

Marco Vitali, Managing Partner at Sonic Lens Agency, is something of a renaissance man. A musical prodigy and marketing specialist that has mastered both sides of his brain and cultivated a career as one of the foremost voices in sonic...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect fit with Durex | #BehindTheIdea

Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...

Posted by: Creativepool Editorial
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Industry

The pixel perfect world of Pixel Artworks | #CompanySpotlight

Tom Burch is MD of immersive experience company Pixel Artworks and has been creating wonder with his work for brands since he founded the business in 2005. From creating fire-breathing dragons for Warwick Castle to planting the Garden of Light for...

Posted by: Creativepool Editorial
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Features

The picture-perfect downfall of Instagram… or not | #FutureMonth

Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...

Posted by: Creativepool Editorial
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Industry

Creativepool Annual Spotlight: The disruptive beauty of BBD Perfect Storm

BBD Perfect Storm is a modern agency for a modern world; an agency that understands culture needs to be shaped not by reflection and appropriation but by setting the agenda. Since opening in 2013 (the same year as Creativepool, as a matter of fact),...

Posted by: Creativepool Editorial
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Leaders

Creatives and AI: Are they the perfect match?

Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...

Posted by: Lobster
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Inspiration

Trailblazers: Curiosity makes the perfect shot with Michael Drummond

Michael Drummond has spent the last 13 years photographing personal projects all across the UK and taking commissions that have led him to shoot cityscapes in Dubai, supercars in Italy and hotel kitchens in London. Michael’s secret weapon is...

Posted by: Kate Lewin
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Inspiration

How to create the perfect creative space

Whether you’re freelance or full-time, creating the perfect creative space can bring previously unfathomable rewards. Despite this, many people don’t put much thought into their work environment, and - without realising it - they might...

Posted by: Cogs Agency
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Leaders

BBD Perfect Storm relies on Tweets to keep DeFrosty the Snowman alive!

A brilliantly bizarre new interactive installation in London’s Old Street is encouraging passers-by to keep the spirit of Christmas alive (quite literally) and focus on all the good feeling in the world. The activation is based around...

Posted by: Creativepool Editorial
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Leaders

Creativity Breaks by Canopy & Stars is the perfect creative retreat

Being a creative individual isn't always a picnic. Unreasonable deadlines, the inability to switch off and those constant, nagging feelings that theres always “Something we should be doing right now” can often lead to heightened stress...

Posted by: Benjamin Hiorns
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Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Posted by: Creativepool Editorial
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Leaders

Karmarama and Cobra create the perfect beer glass

Pouring the perfect pint is a lot more difficult than it looks. Ask any bartender and they'll tell you likewise. Attaining that effortless pour, however, is not only a case of making sure the glass is tilted 'just so' or that you don't pour too...

Posted by: Creativepool Editorial
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Workshop

How to achieve the perfect portfolio - Part 2

So, carrying on from Part 1; you’re working and you’re producing great creative work. It’s time to tell the story of your illustrious career, but more importantly, it’s about keeping the new chapters coming. Remember to check...

Posted by: Fabrik
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Workshop

How to achieve the perfect portfolio: Part 1

For most of us the days of creating our own portfolios from scratch are way behind us now (except if you're a developer), so make life as easy as possible for yourself by using portfolio builders, creative services and platforms that are designed for...

Posted by: Fabrik

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