Leaders
The tiny tag that keeps track of your valuables
Tech entrepreneur Lapo Ceccherelli has developed a six-millimetre-wide tracking device that can help you find a lost smartphone or set of keys. When the Filo Tag is attached to valuables, users can...
Posted by: Creativepool Editorial
Leaders
me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
Leaders
Saatchi & Saatchi London - EE
EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith. The campaign kicks off ahead of the new football season and shows how...
Posted by: Creativepool Editorial
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LOVE - Umbro
Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
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TMW Unlimited - Simple
The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
Leaders
The amphibious garment that could let humans breathe underwater
Royal College of Art graduate Jun Kamei has built a garment that functions like gills, which could allow humans to survive when sea levels rise up and submerge the earth. Called...
Posted by: Creativepool Editorial
Leaders
AKQA
AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...
Posted by: Creativepool Editorial
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Adam & Eve/DDB - Born Free
International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos. This year, Born Free will attempt to raise awareness of the...
Posted by: Creativepool Editorial
Leaders
The first propellor-less drone
Royal College of Art graduate Marcus Kung has designed a drone that can fly without propellers, with the aim of reducing injuries. The “Impeller Drone” (Kung's graduate project as part of the RCA's masters...
Posted by: Creativepool Editorial
Leaders
Elon Musk sends SpaceX technology to aid Thai cave rescue
A Falcon X rocket tube converted by Tesla CEO Elon Musk into a small submarine is on its way to Thailand, to help rescue the last of the boys trapped in an underwater cave. The SpaceX CEO and...
Posted by: Creativepool Editorial
Leaders
Thirst Craft - Cold Town Beer
There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
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Getty Images - Pride in London
Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...
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Leaders
The kit that transforms any household object into a robot
Toymakers The Crafty Robot have launched a crowdfunding campaign for its latest design - a DIY robot that can follow you around the house and bring you drinks. Smartibot is an educational,...
Posted by: Creativepool Editorial
Leaders
MullenLowe London - UN Women/Unstereostype Alliance
UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
Leaders
M&C Saatchi - GambleAware
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...
Posted by: Creativepool Editorial
Leaders
The wearable device that tracks the performance of aspiring footballers
Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
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Leaders
DixonBaxi - DNEG (Double Negative/Prime Focus World)
Branding and creative agency DixonBaxi has created a new identity for the merger of VFX companies Double Negative and Prime Focus World. Double Negative has brought home an Oscar three times in...
Posted by: Creativepool Editorial
Leaders
WCRS - MoneySuperMarket
MoneySuperMarket has announced the appointment of WCRS as its new creative agency. WCRS won the brief in a four-way pitch process against Saatchi & Saatchi, AMV BBDO and Wieden & Kennedy and will start working with...
Posted by: Creativepool Editorial
Leaders
Pearlfisher London - Little Moons
Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...
Posted by: Creativepool Editorial
Leaders
The unhackable wallet for storing cryptocurrency
Benjamin Hubert's design studio Layer has launched Trove, a digital wallet and app system that allow you to store your cryptocurrency without fear of loss or theft. Layer collaborated with fintech...
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Leaders
VCCP - Transport for London
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Leaders
The paper that could bring the bee population back from the brink
A glucose-rich paper touted as an “energy drink for bees” could help prevent the endangered insects dying of exhaustion as they search for flowers. The aptly named...
Posted by: Creativepool Editorial
Leaders
Publicis London - Tourism Ireland
Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...
Posted by: Creativepool Editorial
Leaders
The 3D-printed inflatable car interiors of the near-future
Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Leaders
Manning Gottlieb OMD - The UK Government
The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial