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Leaders

RKCR/Y&R supercharge the Paralympics

The British Paralympic Association is urging the British public to show their support for our athletes over the course of 2016 and beyond in an exciting pro bono campaign from RKCR/Y&R. “Supercharge ParalympicsGB” is the first time that...

Posted by: Creativepool Editorial
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Workshop

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

Posted by: Creativepool
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Features

The best beer and band brand joints #MoneyMonth

Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Grant Barratt, Brand Design Director @ AlphaSights

How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...

Posted by: Creativepool Editorial
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Inspiration

UK Creative Festival 2022

As a special offer to our Creativepool followers we are offering the first 50 people that email us directly on [email protected] a discount code that reduces the full delagate pass from £450pp to £150pp. This years line up of speakers on...

Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
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Features

Other Pot Noodle brands are not available

Last week, Peter 'Snakebite' Wright sensationally won the PDC World Darts Championship title for the second time in an epic comeback. With his iconic hair, Wright is a real character, so it may not come as a complete surprise that instead of cracking...

Posted by: The 10 Group
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Industry

UK Creative Festival Launches Summer 2021

Use the code Pool21 at checkout to obtain a 25% discount on Festival Passes! The UK Creative Festival 2021 will launch this summer at Dreamland, Margate. Taking place over three days (September 8th,9th,10th) the festival will celebrate the best of...

Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
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Inspiration

The Cobra Effect: What could possibly go wrong?

I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...

Posted by: The 10 Group
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Leaders

Why the industry needs more diverse voices – With Sachini Imbuldeniya

"No one makes a difference in the world by playing it safe." Sachini Imbuldeniya didn't exactly have an easy or calm childhood. Growing up in one of the "roughest" council estates in London, she learned to look after herself quite quickly, with her...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Genuine IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...

Posted by: Creativepool Editorial
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Leaders

#MaintainTheRatio: There’s enough women in advertising...

A roundup of the most important news of the week in the advertising awards world. The 3% Conference This week, the 3% Conference held their 2016 edition. The event is growing and gaining support every year. The line of speakers was excellent and...

Posted by: TheNextGag
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Leaders

Matthew McConaughey hired as Creative Director for Wild Turkey whisky

Until quite recently, Matthew McConaughey was seem as more of a punchline than a legitimate actor. A series of poor career decisions led to the formerly well-regarded actor being side-lined as a slack-jawed, indifferent rom-com schlub to act as the...

Posted by: Benjamin Hiorns
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Leaders

RSA Student Design Awards: The Winners

This year’s winners of the world’s longest-running global student competition, the RSA Student Design Awards, were announced last week, and include a kettle that collects grip data to measure frailty, a new insulation material made from...

Posted by: Creativepool Editorial
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Leaders

Mark Ronson launches the world's first Smart Champagne Bottle

No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett announce new top dog in China

It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...

Posted by: Creativepool Editorial
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Leaders

The BAFTAs: the award goes to...the dinner jacket

So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...

Posted by: Ashley Morrison
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Leaders

Cooper Hewitt Museum undergoes 'Oparatic' redesign

The Cooper Hewitt, Smithsonian Design Museum in New York, which is the only museum in the country devoted to historical and contemporary design, will be reopening on the 12th of December following a “Transformational” redesign and a...

Posted by: Creativepool Editorial
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Leaders

YouTube's Key, the future of online music

YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...

Posted by: Benjamin Hiorns
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Leaders

Silicon Valley & Hollywood merge at the Breakthrough Prize Awards

Sunday night saw Silicon Valley's elite rubbing shoulders with some of Hollywood's biggest stars at the 2014 Breakthrough Prize award ceremony, which saw pioneering scientists share the £23 million prize pot. The lavish ceremony at California's...

Posted by: Benjamin Hiorns
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Leaders

APAC Effie Awards announce 2015 chairman

Jarek Ziebinski, the chairman and CEO of Leo Burnett Asia Pacific, has been named as chairman of the 2015 APAC Effie Awards. Next year will mark the second annual APAC Effies, which will continue to honour and celebrate the Asia Pacific region's most...

Posted by: Benjamin Hiorns
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Leaders

Very telly. The best of 2014's new TV shows.

As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...

Posted by: Magnus Shaw
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Inspiration

Are Brand Mascots Still Relevant in 2024? #BrandMonth

When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...

Posted by: Benjamin Hiorns
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial

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