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Displaying 1 - 36 of 2307 results

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Inspiration

Brand Case Studies: Fritz-Kola

How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...

Posted by: Kate Lewin
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Workshop

Our Biggest Build to Date: Behind the Scenes of Amy.com

12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...

Posted by: Superrb
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Inspiration

Brand Case Study: Branding marijuana in the 21st century

In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...

Posted by: Kate Lewin
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Leaders

Brand Case Study: H&M need to #REWORKIT

Back in April, H&M hosted World Recycle Week, an initiative designed to promote sustainability in fashion and to ‘Close The Loop’ on the thousands of items of clothing that are cast aside on landfill every year. But whilst the campaign...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: KARA bags

KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Levi's & The 501 Jean

How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...

Posted by: Kate Lewin
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Inspiration

The Brand Case Studies: Our/London

Our/Vodka is a super interesting case study. It's a global vodka, owned by Pernod Ricard Company and found in ten cities worldwide. The recipe stays the same, but locally sourced ingredients ensure that each city's drink is a collaborative product;...

Posted by: Kate Lewin
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Inspiration

Happiness more important to teens than wealth according to MediaCom study

Happiness is more important to UK teens than earning lots of money and being rich, according to a MediaCom study on the aspirations and worries of young people. The research showed that nearly three quarters (73%) of teens believe being happy is more...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: PAX - "The iPhone of Vaporizers"

In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Is Within VR the new Netflix?

It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Duolingo's language learning revolution

Duolingo has been enabling users to learn languages at the speed of their lives since 2011. Solving dead pockets of time with an addictive app and accompanying website which actively combat necessary but insufficient moments-such as waiting for an...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Breaking menstruation taboos at Thinx

Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...

Posted by: Kate Lewin
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Leaders

Brand Case Studies: How Vinaya made wearable tech emotional

Vinaya is one-part design studio and one-part research lab, a brand cleverly positioned at the juncture between human experience and technology, interested in finding new ways to unite the two in a less absent-minded future. Kate Unsworth,...

Posted by: Kate Lewin
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Leaders

Brand Case Studies: Smart writing with Moleskine

Moving with analogue into the digital age is a problem facing many brands who work within a well established craft. As productivity takes precedence over the traditional, many find themselves outwitted and outdated by technology that offers quick,...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: 3 companies celebrating original craft

Today’s Brand Case Studies celebrates not one but three different creative makers and craftspeople who are forging new paths in the spirit of the old ways. We’re a fan of highlighting smaller brands who contribute to - rather than add to...

Posted by: Kate Lewin
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Leaders

Brand Case Studies: In search of perfection with Son of a Tailor

If somebody like how to spend it describes your t-shirt as "..the nearest thing I've found to my ideal...quality is supreme…” you are in a good position to turn heads when walking into a pub, club or office. I met the creators behind the...

Posted by: Harry Elonen
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Inspiration

Brand Case Studies: Bright ideas with WATT A LAMP

The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: American Brandy Boogies with Copper & Kings

What goes best with a strong drink? A great tune of course. Something Copper & Kings know only too well. Copper & Kings are an American drinks brand from Louisville, Kentucky who specialise in (amongst other spirits) American Brandy enhanced with a...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: prinkshop

The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: A2

The A2 ethos is rooted around two core values; everything is designed and hand-crafted locally and family ties are important. The team is headed up by collaborators - and siblings - Sara Larsson and Anna Larsson. Walton The Swedish design duo...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: Wildfang fashion a rebellion

The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...

Posted by: Kate Lewin
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Inspiration

The Brand Case Studies: KITE Eyewear

KITE is a UK-based optometry brand making waves with its innovative ‘eyewear’ and ‘eyecare’ products. Founder Asad Hamir was frustrated at optometry’s sterile marketplace and sensing that it lacked innovation or...

Posted by: Kate Lewin
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Leaders

McCann study reveals the truth about global brands

A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...

Posted by: Creativepool Editorial
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THE ART OF WINNING: The top 10 tips you need to win at Awards

The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over 10 days to submit your work, we've compiled a list of top tips to get you on your way. Putting together an awards entry takes a bit of science...

Posted by: Creativepool
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Features

Why you need to know your users in order to motivate them

Altrix is one of our success stories: a disruptive approach to easing nursing shortages, saving the NHS millions, and giving agency nurses a better deal. In this article, we explain how we took a fresh look at the Altrix Customer Experience via a...

Posted by: Despark
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Features

Global creative calendar: April 2022

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Industry

Annual 2021 FAQ: The 10 ‘Most’ Asked Questions About the Awards

This is it! With the Annual 2021 standard submissions deadline out of the way, you only have until midnight PT on 10th June to enter the awards. I'm sure some of you will still be working on their entries. It’s all good. We all love to leave...

Posted by: Antonino Lupo
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Leaders

Why is Primark denying digital?

There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...

Posted by: Creativepool Editorial

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