Leaders
Coating everything in chocolate for Sydney's newest attraction
Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...
Posted by: Creativepool Editorial
Leaders
Unifying the Power of Play
To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Leaders
Project:Nose
With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...
Posted by: Creativepool Editorial
Leaders
Wavemaker: Specialist content division
By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
Leaders
Helping North Korean defectors regain their mental health
South Korean-North Korean Translator
Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...
Posted by: Creativepool Editorial
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Hijacking the CNN Republican debate to promote House of Cards
On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...
Posted by: Creativepool Editorial
Leaders
January: Charlie Hebdo cover unites millions against religious fascism
For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...
Posted by: Creativepool Editorial
Leaders
Telling a surreal tale of love in Thailand
GrabCar
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...
Posted by: Creativepool Editorial
Leaders
Signalling the first signs of Christmas for Quality Street
The First Signs of Christmas
J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial