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Inspiration

N9ve Presents: Beautiful Coins

Beautiful Coins, N9ve’s latest personal project, is an animated video celebrating historical and political moments throughout Europe. Quite literally, full of beautiful coins, the piece contains stunning transitions, and is accompanied by...

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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Leaders

Google let us be the Beatles

OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...

Posted by: Benjamin Hiorns
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Leaders

Facebook designs the world's largest open plan office with Gehry

Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...

Posted by: Creativepool Editorial
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Leaders

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon Sources familiar with both companies have been suggesting this week that Amazon has shelled out between $50 and $70 million for a deal to secure Crytek's CryEngine game engine. The engine has been used to power the Far Cry and Crysis...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Zooppa clean up with IBM work

It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Creative Branding: What's It Good For?

A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...

Posted by: Creativepool Editorial
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Leaders

Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Leaders

Grow your own designs (literally)

Whilst 3D printing has certainly expanded the horizons when it comes to personal design, one company has taken things a step further by designing a sustainable building material (essentially) from mushrooms. Mushroom Materials is a unique “Grow...

Posted by: Creativepool Editorial
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Leaders

King's Cross asks the public for a little help

The King's Cross area of central London is currently in the midst of an incredible redevelopment that is seeing the area known for heavy industrial use for over 150 years being transformed into a vibrant new city quarter with new homes, shopping,...

Posted by: Benjamin Hiorns
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Leaders

Ad land fights back against homophobia

Hatred exists in many shapes and forms, but no form of hatred grinds my gears quite like bigotry. In such a supposedly enlightened age, despising another person simply because their beliefs or lifestyle don't align with yours should be completely...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Large Hadron Collider: Round Two Remember a few years ago when they turned the Large Hadron Collider at CERN on for the first time and half the population seemed to fear that a global catastrophe was imminent? We all just, kind of forgot about it...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch.

 Vivid Sydney is a festival of light that transforms the Harbour City with its...

Posted by: Creativepool Editorial
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Leaders

Preparing for Launch: Launches of the Week

KBS Shanghai KBS officially opened its doors in Shanghai this week, marking its formal entry into the Chinese market. The new office is led by Douglas Lin, partner and CEO, and Jonathan Ip, partner and chief creative officer. KBS has already begun...

Posted by: Creativepool Editorial
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Inspiration

Philosophical dialogues exploring the cultural creativity of the brain

Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...

Posted by: Jugular:Joining The Head and the Heart
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Leaders

Behind the Scenes: Cadbury's #FreeTheJoy campaign

This month, the awesome jelly Kitchen team have been busy hand crafting stop motion animation shorts for Cadbury. The chocolate giants have been sharing the colourful animations across their social media channels with the hashtag #FreeTheJoy, and you...

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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Leaders

David Beckham sells Singapore mega casino

The Las Vegas Sands Corporation has unveiled its latest advertising campaign starring global footballing legend and English national hero David Beckham for two of its Asian properties; The Venetian Macao and Marina Bay Sands. This is the first global...

Posted by: Creativepool Editorial
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Leaders

Meet JIBO: Robot Friend or Robot Slave?

Yesterday I reported on a protest taking part at the SXSW Festival in Austin, Texas, in which a small group of concerned citizens took to the streets to warn festival attendees of the potential dangers of sentient machines. Having seen the video...

Posted by: Benjamin Hiorns
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Ballin’ On A Budget: Found Art For Inspiration

Found objects can provide great sources of inspiration, from hard-nosed plug men to hairy neckties, artists and designers don’t need to look far for materials to play with. As we see funding cut, art spaces become more competitive and materials...

Posted by: Jade French
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Leaders

Account Wins of the Week: Part 1

MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...

Posted by: Creativepool Editorial
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Leaders

There's nothing fast about super-fast broadband

“Superfast broadband is much faster and more reliable than standard broadband. It lets you make video calls, do homework online and stream music, all at much higher speeds - and all at the same time.” That’s what the Government...

Posted by: Magnus Shaw
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Industry

A Distinctly Creative Advertising Week Europe

There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...

Posted by: Advertising Week
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

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Leaders

Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

What does it take to be an icon?

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...

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Leaders

The Week In Advertising

Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...

Posted by: Magnus Shaw

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