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Features

Behind the idea: Chris Hadfield brings Ireland together from space

For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...

Posted by: Creativepool Editorial
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Features

Behind the idea: Putting the O in retro with Cassandra Brooksbank

Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...

Posted by: Creativepool Editorial
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Leaders

Life is a story - The power of experiential storytelling

Humans need storytelling. Starting with the first cave paintings and carvings that told the stories of hunting and gathering; myths and legends that united people into societies; the invention of the written word, manuscripts and the printing press....

Posted by: Creativepool Editorial
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Industry

Global creative calendar: January 2020

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Inspiration

Getting to Know… Iris Worldwide’s Grant Hunter

Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...

Posted by: Creativepool Editorial
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Leaders

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
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Leaders

The trouble with buzzwords in branding

I can’t help but sigh when I hear someone talking about buzzwords. Or using them. Or… you get the idea. The problem is the advertising and marketing industries love a buzzword but they don’t always use them responsibly. So - get...

Posted by: Rob Pratt
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Leaders

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Leaders

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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Leaders

Animation meets live action in McDonald’s Christmas spot

Fast food chain McDonald’s has unveiled its Christmas campaign for 2019, which is based on a young girl with a big imagination and tells the story of Archie the Reindeer. Created by Leo Burnett London, Passion Animation and Outsider, the film...

Posted by: Creativepool Editorial
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Leaders

John Lewis Christmas spot fuels fire for Waitrose merger

John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (continued...)

Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...

Posted by: Creativepool Editorial
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Leaders

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Leaders

Freedom typeface marks 30 years since the fall of the Berlin Wall

A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the structure coming down in November 1989. The film, created by HEIMAT Berlin, includes sirens, dogs...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Showing can-do spirit for Leonard Cheshire

Health and welfare charity Leonard Cheshire’s film Actually, I Can aims to inspire people to get involved with its volunteering activities through a powerful story about a disabled man called Charlie. Created by 3angrymen Productions, it...

Posted by: Creativepool Editorial
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Leaders

D Double E voices first UK Christmas ad for IKEA

UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Leaders

Publicis Conseil launches Mission to Earth

A robot reminisces about a world it once knew in a new spot from French agency Publicis Conseil. Created for construction materials company Saint-Gobain and directed by Wilfrid Brimo, memories of human life are projected onto a screen to convey the...

Posted by: Creativepool Editorial
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Leaders

Kia celebrates football fans in new Europa League campaign

European football returns this week and Kia Motors has teamed up with Innocean and Sydney/Seoul-based production company Calltime for a cinematic follow-up to last year’s UEFA Europa League partnership. In a continuation of 2018’s...

Posted by: Creativepool Editorial
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Leaders

The Force is female in new Cineworld Christmas campaign

Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...

Posted by: Creativepool Editorial
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Leaders

A chronological timeline of The Conjuring Universe

The Conjuring is one of the most popular horror film franchises ever and is sure to be a go-to choice for Halloween fans again this year. To get in the spirit, we thought we'd take another look at freelance producer and​ writer Tom Jorgensen's...

Posted by: Creativepool Editorial
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Leaders

What happens when an independent agency is sold?

Zulu Alpha Kilo is raising a glass (of lemonade) to independent agencies in adland with a funny spot that shows what happens after a company sells out to a buyer. The Toronto agency has created videos tackling a variety of well-known industry pain...

Posted by: Creativepool Editorial
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Leaders

Mexican short delves into Mayan underworld to remember the dead

A new short film for beer brand Victoria shows that Halloween is more than just about scary costumes and explains the culture behind Mexico’s Day of the Dead (2 November). Created by Ogilvy Mexico and MediaMonks, Xibalba tells the story of a...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: 8 sobering stories for the NZ Transport Agency

Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Leaders

Publicis Brasil celebrates Senna and his power to unite a nation

A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...

Posted by: Creativepool Editorial
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Features

Secret Location’s not so secret splendour; an Emmy-winning VR studio

Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...

Posted by: Indigo Design Award
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Leaders

Radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
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Leaders

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Why Cadbury is lost for words

Last month, Cadbury launched a campaign with Age UK to raise awareness about the issue of loneliness amongst older people and encourage the nation to get involved by 'donating their words'. This week, the latest stage of the work was unveiled with...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: October 2019

Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...

Posted by: The Darnell Works Agency

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