Features
gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant.
Cat Davis, chief marketing officer, is one of those...
Posted by: Creativepool Editorial
Features
The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve...
Posted by: Creativepool Editorial
Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Leaders
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
Leaders
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.
Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Leaders
Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.”
Hegarty, the...
Posted by: Ryan Watson
Leaders
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Leaders
Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...
Posted by: Creativepool Editorial
Workshop
The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring.
The programme sees a host of talent from some of world’s top agencies link up with young mentees...
Posted by: Ryan Watson
Inspiration
Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A.
Find out about his route into the industry which has led to working...
Posted by: Creativepool Editorial
Workshop
Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.
Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...
Posted by: Creativepool Editorial
Leaders
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers.
Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Industry
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there.
For fast food company KFC, the...
Posted by: Ryan Watson
Industry
Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...
Posted by: Ryan Watson
Leaders
By Heather Andrew, UK CEO, Neuro-Insight...
With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.
Previous years have taught us that the aim of the game with festive spots is emotional...
Posted by: Creativepool Editorial
Leaders
Arnold steps down at AMV
Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO.
Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...
Posted by: Creativepool Editorial
Features
Simon Richings, ECD at digital creative agency AnalogFolk, will appear at Creativepool's Connect: London festival next week alongside Miguel Alvarez, director of technology, to offer insight on how artificial intelligence (AI) can be harnessed as a...
Posted by: Ryan Watson
Leaders
Kelly Anna joins Jelly
Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...
Posted by: Creativepool Editorial
Leaders
The robot that helps ill children keep up with their schoolwork
Norway's installation at the London Design Biennale features a telepresence robot, which keeps kids in touch with the classroom if they're off school with long-term illness. Called...
Posted by: Creativepool Editorial