Leaders
In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital...
Posted by: Creativepool Editorial
Leaders
Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...
Posted by: Pearlfisher
Leaders
The Gate - Gay Times Magazine
The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Leaders
Thirst Craft - Cold Town Beer
There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
Leaders
VCCP - Britvic J2O
J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
Leaders
Almighty - Good Science Beauty
Design studio Almighty has created the branding and packaging for a new skincare brand called Good Science Beauty, taking on a look that references “science” and “style.” Good Science Beauty is...
Posted by: Creativepool Editorial