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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

Jones Knowles Ritchie - The Diana Award Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...

Posted by: Creativepool Editorial
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Features

Coloro: The story so far with Thorsten Traugott

The global b2b media company Ascential, home to WGSN and Cannes Lions, has launched a revolutionary new product set to contemporize the global color industry: Coloro - The Color Code. Refined with 20 years of scientific innovation led by CTIC (China...

Posted by: Heather Deacon
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Leaders

Account Wins of the Week

PHD – Sainsbury's Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. A source close to the supermarket giant said PHD eventually triumphed...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Poetry, hair, taxis and other stories

Pentagram - Poetry Foundation A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBD Perfect Storm - The London Fire Brigade The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...

Posted by: Creativepool Editorial
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Leaders

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Leaders

The artisanal gin made with actual Harley-Davidson parts

For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley-Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core...

Posted by: Creativepool Editorial
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Leaders

Publicis weave a literal Game of Thrones tapestry for Tourism Ireland

Game of Thrones season 7 is finally here, and whilst many fans are still moaning about that woeful Ed Sheeran cameo (the one that felt like it belonged more on Coronation Street than in Westeros), few could deny that, by and large, the first episode...

Posted by: Benjamin Hiorns
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Leaders

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...

Posted by: Creativepool Editorial
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Leaders

2017 D&AD New Blood Winners Revealed

Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Clarity and dynamism with Ian Macfarlane

Ian Macfarlane is a London-based graphic designer, working with a variety of clients and companies to deliver everything from broadcast to book publishing, corporate reporting to visual identity. Ian has been selected to judge for the D&AD awards and...

Posted by: Kate Lewin
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...

Posted by: Creativepool Editorial
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Leaders

Frontier lager kicks off summer partnership with Time Out London

Fuller’s craft lager brand, Frontier, recently revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and...

Posted by: Creativepool Editorial
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Leaders

Time Out launches daily ‘best of the city’ briefings on Amazon Alexa

Leading global media and entertainment brand Time Out has teamed up with Amazon to launch the Time Out Flash Briefings skill for Amazon Alexa. These are the first daily briefings about the three best things to do in NYC, LA, Chicago and London -...

Posted by: Creativepool Editorial
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Leaders

5 ways to boost your content for foreign markets

Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...

Posted by: Creativepool Editorial
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Leaders

Sorrell responds to WPP hack

Sir Martin Sorrell has issued a memo calling upon WPP employees to help minimise disruption to client business after the ransomware attack yesterday. In the same memo, which you can read for yourselves in full below, he also assured everyone that...

Posted by: Creativepool Editorial
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Workshop

Million Dollar Women: Three things that resonate

I’ve been talking about the #Million Dollar Woman Summit a lot! To my tribe, my clients, my mentors and friends. And all this talking happens to coincide with the second year anniversary of me founding Perfect Tribe (thank you all for the...

Posted by: Nikki Bentley
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Leaders

WPP hacked in global cyber attack

WPP has reportedly been subject to a significant global cyber attack, with reports of systems crashing and ransom demands. Several WPP agencies, including GroupM, MediaCom and Y&R, are thought to be affected by the attack, which began this afternoon...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Leaders

Pride in London and WCRS celebrate love in all its forms

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...

Posted by: Creativepool Editorial

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