Displaying 181 - 216 of 324 results
The UK's third-largest pharmacy chain (and largest independent pharmacy) recently relaunched its 780 stores under a new brand and a new name. The Co-operative Pharmacy, which employs over 7,000 staff across the country, has been rebranded as...
Posted by: Creativepool Editorial
McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...
Posted by: Creativepool Editorial
There's something I don't like. 'Quelle surprise!' (that's your actual French) I hear you cry. It's when people start emails off like this: Ashley. Blah blah blah. Message message message. J. Now, for all I know they might not have been frowning...
Posted by: Ashley Morrison
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
The London-based media management company Red Bee Media, which was recently acquired by the Swedish communications firm Ericsson, has been incredibly busy this Christmas season, creating a set of ambitious idents for BBC One. The three idents each...
Posted by: Creativepool Editorial
B&Q is adding its Christmas ad to the festive fray with a new spot from WCRS that takes a less serious and emotional route than competing campaigns from Sainsbury's and John Lewis, and aims to “Put the fun back into Christmas” with...
Posted by: Creativepool Editorial
The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...
Posted by: Creativepool Editorial
Sunday night saw Silicon Valley's elite rubbing shoulders with some of Hollywood's biggest stars at the 2014 Breakthrough Prize award ceremony, which saw pioneering scientists share the £23 million prize pot. The lavish ceremony at California's...
Posted by: Benjamin Hiorns
Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were...
Posted by: Benjamin Hiorns
A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...
Posted by: Creativepool
The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined...
Posted by: Benjamin Hiorns
Towards the end of last week, Ogilvy Public Relations announced a pro-bono partnership with the “Women in Public Service Project” (WPSP), which is run by the Wilson Centre in Washington D.C. Ogilvy will be bringing their brightest talents...
Posted by: Benjamin Hiorns
What would Instagram be like with a soundtrack? This is the question that the new social network Tunepics hopes to answer. With the help of the newly released iOS app, users can match a song to every image they share, with tracks pulled from the...
Posted by: Benjamin Hiorns
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
WCRS has been incredibly busy of late, with a slew of campaigns dropping this weekend and a sizeable new account win. The first TV spot concerns their first work for DIY retail company B&Q since they won the brands account earlier this year,...
Posted by: Benjamin Hiorns
Bray Leino’s new anti-smoking campaign “Be There Tomorrow”, for the public funded body Smokefree South West, airs this week (Monday 10 Feb) across TV, Radio and Outdoor, striking a much darker tone than previous campaigns. The New...
Posted by: Bray Leino
'The Creative Industries' - it's a phrase we hear all the time, isn't it? But what exactly does it mean? Well, if you're a government statistician, it refers to : public relations and communication activities; advertising agencies ; and media...
Posted by: Magnus Shaw
You are aware, I'm sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29th April 2011. What you may not be aware of, however, that the national celebration has caused an outbreak of organisations to jump...
Posted by: Creativepool
by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...
Posted by: Creativepool
by Jessica Hazel. According to the Urban Dictionary the term 'Cam-Whoring' can have one of three possible meanings: 1. 'To take pictures of either yourself and/or with your friends excessively'. 2. 'The act of taking pictures of oneself with...
Posted by: Creativepool
by Magnus Shaw Yahoo - that other search engine - has announced it is to axe its personalised, digital magazine Livestand, after just seven months of publication. Don't worry if you haven't heard of it, the platform was only launched in the States...
Posted by: Creativepool
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...
Posted by: Creativepool Editorial
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
Tangerine’s social strategist, Ciaran Howley, takes on Threads and its impact (or lack thereof) on the industry, now it’s been live for a couple of weeks. Weeks on from the roaring success of Meta’s X/Twitter killer Threads’...
Posted by: Creativepool Editorial
Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...
Posted by: Creativepool Editorial
In today's increasingly competitive marketplace, where consumers are being bombarded with endless products and services from a million directions, capturing attention and driving sales requires a more nuanced approach. The creative industries are in...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
As we leave November behind at fully embrace the Christmas season, Josh Pearce, Creative Director at Dark Horses, talks us through the festive ads that stood out among the glut of so-so offerings this year. Like looking in the fridge on December...
Posted by: Creativepool Editorial
As the holiday season creeps up on us once more, the country braces itself for another round of Christmas adverts, from the humorous to the heart-wrenching. But which brands have got the festive formula down and have helped cement themselves as...
Posted by: Creativepool Editorial
The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...
Posted by: Creativepool Editorial
Not everyone is perfectly flawless, and neither is every piece of work. Even if the designer, artist, or photographer is a genius, their work will often contain a few sore spots. Indeed, even the supermodels on Instagram and on the billboards we see...
Posted by: Creativepool Editorial