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Inspiration

Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand

Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Obelisk Agency Creative Director, Silvia Bosoiu

A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...

Posted by: Creativepool Editorial
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Inspiration

Blowing the whistle on Whistlejacket | #CompanySpotlight

This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brad Collett, ECD at Stanley St

Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...

Posted by: Creativepool Editorial
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Features

Bye Bye Birdie – Could Threads Do Better? #FutureMonth

At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on CHK Design head honcho Christian Küsters

How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Wonder Vision

Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on The Gate NY

This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...

Posted by: Creativepool Editorial
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Industry

Freelancer vs Studio

Here’s a question: how did you decide whether to run things as a freelancer or a design studio? This is something I’ve often pondered, and the subject was raised again recently by a friend of mine, where we discussed the pros and cons of...

Posted by: Tony Clarkson
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Inspiration

The Past Reimagined

Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the lives and the rituals...

Posted by: Klaus
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Leaders

#GettingToKnow Sweathead CEO, Mark Pollard

Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Miami agency Might & Matter

This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...

Posted by: Creativepool Editorial
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Workshop

How to Hire a Storyboard Artist

Storyboard artists play a crucial role in visual storytelling for various creative projects, including films, animations, video games, commercials, and more. Their ability to translate ideas into visual sequences helps directors, writers, and...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Graphic Designer and Creative Director Gavin Davis

How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...

Posted by: Creativepool Editorial
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Workshop

How to... Create an employee brand that people believe in.

In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...

Posted by: Creativepool
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Leaders

#GettingToKnow Gary Carruthers, MD at Underwaterpistol

Tell us a bit about your role! Is there a “typical” day? Agency life can be dynamic and unpredictable, so even though my days tend to start in a similar way, things often veer off in unexpected directions. Rather than try to control it,...

Posted by: Creativepool Editorial
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Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Posted by: Creativepool Editorial
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Inspiration

Showing some historic pride with Agency59 | #CompanySpotlight

This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Yvonne O’Brien, Chief Marketing Officer at Zappi

Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...

Posted by: Creativepool Editorial
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Workshop

How Much Should I Charge as a Freelance SEO Copywriter?

In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on CGI Artist Alex Massey

How did you get into the industry? After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO. It was great fun using industry leading...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Workshop

A rough guide to accessibility in UX design 

It’s so important to make sure that all UX design is accessible to any users that try and gain access to it, but how do you make sure that your design is as accessible as it can be? Design is only going to be useful if it’s accessible...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Martin Talbot, CEO of The Official Charts Company

Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...

Posted by: Creativepool Editorial

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