Displaying 1 - 36 of 6358 results
by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...
Posted by: Creativepool
Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...
Posted by: Creativepool Editorial
There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....
Posted by: Benjamin Hiorns
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
“Deepen the Bond”, featuring Martin and Roman Kemp, is the new Father’s Day campaign created by Iris, the global creative innovation network. The social campaign brings to life Jack Daniel’s’ new Bonded whiskey by...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...
Posted by: Creativepool Editorial
How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...
Posted by: Creativepool Editorial
The popularity of self-teaching and home learning courses has skyrocketed during the Covid pandemic. One consequence has been a huge increase in the number of those looking to take advantage of this trend: the self-anointed ‘gurus’, or...
Posted by: Benjamin Hiorns
John Lewis has finally launched its Christmas ad for 2019, which tells the story of a little girl and her excitable dragon, Edgar, and unites the brand with partner company Waitrose. The spot, created by adam&eveDDB and directed by Dougal Wilson, is...
Posted by: Creativepool Editorial
This year’s John Lewis Christmas ad has finally arrived and is led by the story of British music legend Sir Elton John who fronts the film. The Boy and His Piano opens on the singer in his living room as he begins to play his classic tune Your...
Posted by: Creativepool Editorial
Pentagram - John Lewis/Waitrose Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
Extending the beloved campaign beyond the seasonal TV epic, MPC Creative developed a groundbreaking interactive VR experience in collaboration with adam&eveDDB and John Lewis. Launching exclusively in the flagship Oxford Street store, this is the...
Posted by: Creativepool Editorial
Yesterday morning, John Lewis officially launched its 2016 Christmas advertising campaign; “Buster The Boxer,” on its official website social media channels. Within hours the internet had voiced its collective opinion. The first...
Posted by: Benjamin Hiorns
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
In their first campaign in six years, Registered Gas Installers of Ireland (RGII) has partnered with independent creative agency, Rothco, to help them tackle the less-than-sexy task of boiler and gas safety. The charming new campaign, “Even If...
Posted by: Creativepool Editorial
Daniel Bonner has been on our radar for awhile now since he was crowned our Influencer of the Year for 2016. A few years ago the Global Chief Creative Officer at Razorfish was walking down the Croisette with his team and wondered if there was any...
Posted by: Creativepool
To celebrate Dubai Lynx International Festival of Creativity's 10th birthday, Creativepool has partnered with the festival and sent over its founder Michael Tomes to talk with some of the speakers and guests about creativity, innovation and the state...
Posted by: Creativepool
Last year, Sainsbury’s came under a lot of criticism for their World War II-inspired Christmas ad. Some agreed that it was a tear jerker, while others - in spite of the great attention to detail in terms of period costume accuracy and so on -...
Posted by: Ashley Morrison
Hidden in the traditional Milanese patio of Marselleria in Milan within the art gallery's permanent exhibition space, the “Pop-Up Building” is a bold new “Ephemeral architecture” project by artist Daniel González, which...
Posted by: Creativepool Editorial
John Lewis has created the largest home department in central London with a dramatic revamp that includes five individual creative spaces, and an installation designed to calculate customers’ design tastes. The brand's flagship department at London...
Posted by: Creativepool Editorial
Lewis Road Creamery, the small dairy company based in New Zealand, recently struck into a culinary goldmine when they started combining the country's most beloved chocolate brand with their own organic milk. This artisan chocolate milk, created with...
Posted by: Benjamin Hiorns
Taking a primetime advertising spot last Saturday night during Britain’s Got Talent, the new television commercial celebrating John Lewis’ 150th anniversary was revealed. Created by Adam & Eve/DDB, the ad is called Never Standing Still,...
Posted by: Ashley Morrison
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...
Posted by: Ashley Morrison
For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...
Posted by: Benjamin Hiorns
Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...
Posted by: Creativepool Editorial
Engine Creative recently launched a new campaign for Green Flag which acts as a pastiche of real-life competitive events. The idea is to show the lengths garages will go in order to join the Green Flag network, reinforcing the new brand positioning:...
Posted by: Creativepool Editorial
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...
Posted by: Antonino Lupo
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
Following our round-up of the first wave of Christmas ads from all the big UK retailers and others such as Amazon, Macy's and Cineworld, it's time to take a look at the latest seasonal spots doing the rounds this week. Entering the fray are...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns