Displaying 1 - 36 of 154 results
by Magnus Shaw When a kitchen is infested with cockroaches, the little beasts do their unpalatable work quite happily while the room is dark.But turn on a light and they scatter chaotically in all directions, scared and confused. There are many...
Posted by: Creativepool
When should you use Augmented Reality? Is it the tactic right for your current campaign? Today, we dive into "the what," "the when," and "the why" behind AR to find out.
Posted by: Kevin Forister
This year’s opening president's address at the Creative Circle Ball will be delivered with a difference as young creatives are given a voice at the event. Ana and Hermeti Balarin, ECDs at Mother London, are inviting students and those in the...
Posted by: Creativepool Editorial
In a world where we are constantly on our smart phones or absorbed in screens, most people will admit to those times of being distracted when walking down the street, and not looking up from our phones when we cross the road. Each year 4,500...
Posted by: Creativepool Editorial
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
A major new billboard and digital radio campaign launched last month by creative agency Pablo and intensive care rehabilitation nurse Kate Tantam, calls for an end to the postcode lottery for NHS rehabilitation services that help people recover from...
Posted by: Creativepool Editorial
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
With the hustle of the growing gig economy, freelancing has become the go-to avenue for many professionals. It’s that enticing dance between work-life balance and chasing one's passion. But every dance has its missteps, and freelancing is no...
Posted by: Benjamin Hiorns
No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...
Posted by: Creativepool Editorial
Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...
Posted by: Richard
We’ve been hearing a great deal about the Donetsk region of Ukraine in recent months and for all the wrong reasons. The area has been occupied by Russian forces for 8 years now and now represents the first step in Putin’s nefarious scheme...
Posted by: Creativepool Editorial
Hernán Lindenbaum is a man that, in his own words, “entered the industry sideways.” But whoever said that being a successful creative meant getting in first time through the front door? The Argentinian freelance motion designer has...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...
Posted by: Matter Of Form
In this week’s #GettingTo Know we catch up with Scott Lakso, Executive Producer at the New York-based creative branding agency loyalkaspar. Scott is an eccentric and dynamic creative who sees his role as “cumulative rather than...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
An AutoCAD nerd at heart, Rebecca Christou's journey in the creative industry starts in a very far place from branding: the magical (and sometimes tough) realm of architecture. After meeting her now husband and business partner Mark, Rebecca went on...
Posted by: Creativepool Editorial
I’ve been married 21 years this year. That’s apparently celebrated via the gift of Brass things (which seems a bit mean). But it’s rare to see a design agency celebrate past paper (1 year) or cotton (2) or leather (kinky - but also...
Posted by: Simon Manchipp
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
When you look at the history of post-production studio NAT Global Creative Services, the company is actually quite young. Founded in 2015 in Beijing by Ashwin Agrawal and Natasha Shetye, NGCS has grown quite organically since then, starting...
Posted by: Creativepool Editorial
Managing business expectations is possibly among the most difficult aspects of running a successful agency. Things can quickly get out of hand and fast, incontrollable growth is the perfect recipe for disaster. Which is why the semplicity behind...
Posted by: Creativepool Editorial
Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...
Posted by: Antonino Lupo
Some of the best agencies and pieces of creative work in this industry are often born out of simplicity and clarity of vision. The story of Something Big, one of the Top 20 communications agencies on Creativepool, isn't much different in that...
Posted by: Creativepool Editorial
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...
Posted by: Creativepool Editorial
Jesus Silva was always fascinated by the meditative process of assembling shapes. Even from a young age, he would spend days putting together models of airplanes for the pure sake of "spending hours on the fuselage assembly." Surprisingly, he found a...
Posted by: Creativepool Editorial
Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...
Posted by: Antonino Lupo
Our societies are built on stories. These stories - of our past, present and future - shape how we think. In turn, the images we see, and the stories they convey to us, shape how we view the world around us. Faced with the new realities of COVID-19,...
Posted by: Si Crowhurst
Well that was quick, wasn’t it? A few months stuck at home, non-stop doomscast for a couple of weeks, then at some point the industry got used to it (or got bored enough) and started to cope, one way or another. We’ve heard of both...
Posted by: Antonino Lupo
The more time we spend in lockdown, the more people are starting to realise that COVID-19 was not a cataclysm for the business world - it was a catalyst of change, an occasion to adapt or die and accelerate innovation for those ready to embrace...
Posted by: Creativepool Editorial
'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...
Posted by: Antonino Lupo
Tons of emails find their way into our inbox - as it is true in most cases. Amongst all this noise, it is just natural that one or two things may not be exactly relevant for all our needs. And no, we're not just talking about spammy international...
Posted by: Creativepool Editorial
Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...
Posted by: HelloYes
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
Posted by: Benjamin Hiorns
GoCompare is a brand that has become synonymous with a certain character that has proven polarising (to say the least) amongst British TV viewers. When Wynne Evans first burst onto the scene towards the end of 2009 as Gio Compario, nobody could...
Posted by: Creativepool Editorial