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Workshop

CV + TLC = Job

by Jinx Jeffery, Dynamic New Alliances. I know a great deal of you reading this will probably have read something similar before, so please forgive me if some of this comes across in a wave of deja vu. But the information is clearly not sinking in -...

Posted by: Creativepool
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo
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Inspiration

Blending photography and graphic design - #MemberSpotlight

Freelance photographer Dean Dorat has a particularly distinctive style. As a creative who was used to playing around with all sorts of portraits, words, signs, shots from the street and other types of creations, her work has always been incredibly...

Posted by: Creativepool Editorial
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Print is definitely not dead

Promoting your business offline Pre-internet, promotion looked very different. We relied on using print to show off our best work. We used to send out portfolios so that prospects could see our work in print-form. It’s all very well having a...

Posted by: SEVERN_
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Inspiration

Briefs and balance with Creanet Design

What makes great design? To some, it's a mixture of technique, craft and talent. Others believe more in the process. According to Jose Moreno, founder and creative director of Creanet Design, the secret to great design is in building solid...

Posted by: Creativepool Editorial
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Inspiration

Diving into Owen Peters' photography

What to do when you can't excel at something but would still like to get involved? Look at it from another perspective. Freelance photographer Owen Peters wasn't "very good" at skating, and so he decided he would rather document his friends'...

Posted by: Creativepool Editorial
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Inspiration

Pleasure in Small Things with Dmitry Pushkarev

Dmitry's story is one of jaw-drops, twists, turns and dreams. Born a soldier, grown a policeman, turned carpenter and then 3D modeller, we are fascinated by the range of experiences Dmitry has lived in his life and we are impatient to share them with...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Workshop

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

Posted by: Kevin Forister
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Leaders

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Workshop

Why winning new business is difficult, misunderstood and vital

It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...

Posted by: David Alexander
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Workshop

How to cut down on freelance admin

Sponsored Post As a creative freelancer, you’ll often have more choice over projects and freedom in the way you work compared to people who work full-time for one company. But you’ll also have more paperwork to handle - something that is...

Posted by: Creativepool
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Inspiration

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

Posted by:
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Workshop

Creating A Basic Freelance Contract

As a freelancer, a contract is the most important document to align with the client on an assignment and to protect yourself financially. You should not start any project until you receive a signed contract from your client. This video will take you...

Posted by: Kevin Forister
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Workshop

Why a portfolio is a must for creative jobs

Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. A portfolio is supposed to hold a selection of a designer’s best work, yet we have found that often they are either full of...

Posted by: Brand Recruitment
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Leaders

Account Wins of the Week

Getty Images - Pride in London Getty Images, a world leader in visual communication, has been appointed as an Official Media Partner of Pride in London, which will see it capture this year’s official celebrations and set up a legacy collection...

Posted by: Creativepool Editorial
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Workshop

How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...

Posted by: Lucy Snell
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Workshop

The Death of the Deck?

Is an agency deck the best way to sell your agency culture, ideas and services? Is the old PowerPoint presentation still a “crutch” agencies need or would it be better to ditch the deck in favour of a more interactive, informal...

Posted by: Lucy Snell
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Inspiration

Women in Photography: Dorothea Lange

“That frame of mind that you need to make fine pictures of a very wonderful subject, you cannot do it by not being lost yourself.” No other photographer captured the struggles, emotions and consequences of the great depression era than...

Posted by: Lobster
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Inspiration

Women in Photography: Gerda Taro

Gerda Taro is a name that many do not know, but perhaps one that they should. Born Gerta Pohorylle to a Jewish family in Stuttgart, Gerda would become one of the first female photojournalists to cover a war from the frontlines, and tragically would...

Posted by: Lobster
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Features

A disloyal customer, a chatbot, and a really bad movie.

AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...

Posted by: Andrea Flamini
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Leaders

Account Wins of the Week

We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...

Posted by: Creativepool Editorial

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