Displaying 37 - 69 of 69 results
Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...
Posted by: Creativepool Editorial
Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...
Posted by: Creativepool Editorial
First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...
Posted by: Benjamin Hiorns
The world inbetween copyright and 'copyleft' is the focus of Matthew Plummer-Fernandez’s exploration in his first solo show; Hard Copy at NOME, Berlin. Fascinated by the resilience of pop-icon shapes; Plummer-Fernandez has taken iconic images...
Posted by: Kate Lewin
Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...
Posted by: Creativepool Editorial
A copy editor makes sure that a text is readable, accurate and ready for publication. View People View Companies View Jobs Job Description, Salaries and Benefits A copy editor makes sure that a text is readable, accurate and ready for...
Posted by: Creativepool
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...
Posted by: Creativepool
When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...
Posted by: Magnus Shaw
Whilst she might come across as all sweetness and light in her music videos and on her seemingly unending, globe-trotting adventures, pop-star of the moment Taylor Swift certainly has a nasty side (or at least her representatives do). It was...
Posted by: Creativepool Editorial
The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...
Posted by: Creativepool Editorial
Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...
Posted by: Ashley Morrison
Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...
Posted by: Creativepool
Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...
Posted by: Magnus Shaw
In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...
Posted by: Magnus Shaw
Do you own a website? More to the point, do you own a bespoke domain name? I only ask because the City of London Police's brand new 'Intellectual Property Crime Unit' is hoping to get off to a flying start by attempting seize control of domains they...
Posted by: Magnus Shaw
- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
by Magnus Shaw In Britain, we love sports. We also adore a bit of patriotic tub thumping. Combine the two and the excitement is almost unbearable. I'm talking about the Olympics, of course. Within a matter of weeks, billions of pounds worth of...
Posted by: Creativepool
Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...
Posted by: Creativepool
'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...
Posted by: Creativepool
Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....
Posted by: Creativepool
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
Nobody is prepared for how generative artificial intelligence (gen-AI) will transform the creative industry. The world of gen-AI is progressing furiously. It will disrupt existing business models-if AI algorithms are able to produce high-quality...
Posted by: Leonardo
Ownership is one of the fundamental principals of capitalism. It’s also something that has become significantly less tangible in the digital age, as everything from our entertainment to our work has been turned into ones and zeros. In such an...
Posted by: Benjamin Hiorns
If you need proof that persistence pays off, all you should do is listen to Ampersans's story. Born out of hundreds of agency rejections and some failed internships, Ampersans is the crystalised dream of a creative who wouldn't take 'no' for an...
Posted by: Creativepool Editorial
My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....
Posted by: Richard Holman
WeLikeIt announce first AI social media assistant November 1 saw the launch of welikeit, the first Artificial Intelligent based social media management and employee engagement platform, which is powered by Isla; a machine learning assistant that's...
Posted by: Creativepool Editorial
Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...
Posted by: Creativepool
A couple of weeks ago, The Foundry, purveyors of creative software (who've worked with folk like Disney and Pixar and are the brains behind the tools that make more or less all modern CG movies possible) hosted an evening on 'creative automation'....
Posted by: Joe Bracken
I love Harry Potter; the books and the movie, and I'm not even remotely ashamed to admit it. I also, however, love drinking (beer particularly). Not to excess, but let's just say enough to loosen my tongue and provide a lighter head for a heavy...
Posted by: Benjamin Hiorns
As a self proclaimed 'festival veteran' I like to think I've seen it all. I've seen 50 Cent pelted to within an inch of his life with piss, I've seen grown men weep into their lukewarm lagers as Radiohead finally give in and play Creep after almost a...
Posted by: Benjamin Hiorns
by Magnus Shaw. If you've always been keen to see the very cornerstone of capitalism; a seething hub of avarice and a perfect mechanism for prising people's hard earned cash from their pockets, Las Vegas is for you. I've just returned from a...
Posted by: Creativepool
by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...
Posted by: Creativepool