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Leaders

Top 10 Account Wins of the Week

Navigate - Monarch Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...

Posted by: Creativepool Editorial
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Leaders

WCRS and Sky Mobile “Say Hello” with Tom Hardy

Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...

Posted by: Creativepool Editorial
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Leaders

Skeletor saves Moneysupermarket's "EPIC" campaign

Just a few short months after it was named the “most complained about advertising campaign of 2016” by the Advertising Standards Authority (ASA), Moneysupermarket is looking set to rise from the ashes of infamy by replacing gyrating...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...

Posted by: Creativepool Editorial
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Raw talent with Sophie Mayanne

Sophie Mayanne is a 23-year old fashion and portrait photographer based in The Cotswolds. Her style is unmistakable - favouring raw, striking images (often -though not exclusively- of people), which are instantly recognisable. The boldness of...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

R/GA - PwC (PricewaterhouseCoopers)/Guinness R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...

Posted by: Creativepool Editorial
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Inspiration

Traiblazers: Striking still life photography with Matthew Town

After graduating, Matthew Town’s portrait work was published in the British Journal of Photography, The Guardian and exhibited in Daniel Cooney’s emerging artist exhibition in New York. Impresive. But slowly Matthew's interest was turning...

Posted by: Kate Lewin
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Leaders

10 things you might not know about the Nintendo Switch

The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Creativepool Editorial
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Leaders

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Leaders

MEC and DATAA Launch Data Science Student Competition

MEC and the data start-up DATAA have announced a competition for Data Science Master's students with the participation of the University College of London as well as a range of Belgian Universities (Vrije Universiteit Brussel, Ghent University,...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Up close and personal with Nastia Cloutier

Nastia Cloutier-Ignatiev is a 19 year old portrait, fashion and beauty photographer based in Montreal. Despite her young age, she already has a roster of successful clients and an impressive Instagram following all captivated by her unique, highly...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Leaders

Shortlisted Designs for the UK Holocaust Memorial and Learning Centre

Designs by shortlisted teams in a competition to design a £40 million national Holocaust Memorial and Learning Centre in the UK have gone on public display. The UK Holocaust Memorial Foundation launched the memorial international design...

Posted by: Creativepool Editorial
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Leaders

Grey and Mindshare go FAST together

Grey London and Mindshare have partnered to establish a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising at an unprecedented speed and scale. Called “Mindshare...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial

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