Displaying 1 - 36 of 1472 results
Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...
Posted by: Creativepool
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...
Posted by: Benjamin Hiorns
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
Great Guns’ director Duncan Christie collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit raising interactions can lighten the tiring monotony...
Posted by: Creativepool Editorial
Comedians Stevie Martin and Lola-Rose Maxwell discuss how their experience of writing, performing, directing and editing their hit viral sketches influenced their recent success in creating authentic and genuinely funny comedy ads. Stevie (left)...
Posted by: Creativepool Editorial
The life of a freelancer is a nomadic one by design. You’re constantly moving from client to client and opportunity to opportunity and if you stop moving for even a second, implosion seems almost a given. That’s why, as freelancers, we...
Posted by: Benjamin Hiorns
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
New Stance is a creative-first social and influencer marketing agency, specialising in the lifestyle, entertainment, and sports sectors that uses a strategic and data-led approach. This approach has resulted in highly successful campaigns for global...
Posted by: Creativepool Editorial
For the first time this century, Eurovision is being celebrated on home turf. Of course, it’s a bittersweet experience as it should really be Kyiv that’s experiencing all the joy right now but these are dark times and in dark times we...
Posted by: Benjamin Hiorns
Amid economic uncertainty, the advertising ecosystem is maintaining its resilience. With budgets continuing to grow, there is a sense of optimism that seems at odds with the economy at large. This positivity is not ill-founded. Many companies were...
Posted by: Creativepool Editorial
Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...
Posted by: Creativepool Editorial
How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...
Posted by: Creativepool Editorial
No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online. Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...
Posted by: Creativepool Editorial
A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...
Posted by: Creativepool Editorial
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
You wouldn’t let an employee loose on your core IT systems without training, so should your media outreach be any different? Amy Stone, Senior Communications Consultant at Hard Numbers discusses her surprise and frustration at how many times...
Posted by: Creativepool Editorial
A short article I wrote. Provides guidance and support for individuals who have been affected by recent layoffs. It covers the difficulties of job searching, tips for successful communication with hiring managers, and the importance of finding a...
Posted by: Peter Stylianou
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
The importance of web scraping and alternative data cannot be overstated. In today's data-driven world, having access to a wide range of information is crucial for businesses looking to stay competitive. In addition, the growth of artificial...
Posted by: Creativepool Editorial
For many agencies, January is a time of maximising budget spend for the first quarter, but it’s also when planning for the year ahead’s growth takes place in earnest. Smaller agencies often struggle with planning for growth, and a key...
Posted by: Creativepool Editorial
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression - so how can brands still create competitive...
Posted by: Creativepool Editorial
Committing to an ongoing and systematic approach to coaching throughout your business unlocks significant revenue potential. Typically sales reps are the primary point of contact for your customers and prospects. To maximise their potential, they...
Posted by: Creativepool Editorial
Scaling is hard for creative teams full of right brain thinkers with little in the way of practical business sense. That’s why we need companies like Firehaus. Based in the centre of Bristol, Firehaus is a brand consultancy specialising in...
Posted by: Creativepool Editorial
David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...
Posted by: Red Setter
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial