Displaying 217 - 252 of 353 results
M&C Saatchi has posted strong profit and revenue growth for the first half of 2014, with the advertising and marketing company declaring a 15% increase in its dividend to 1.40 pence, up from the 1.21 pence it declared last year. The profits have been...
Posted by: Benjamin Hiorns
It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...
Posted by: Benjamin Hiorns
Alan Lafley, Procter & Gamble's chairman and CEO announced last Friday after a fiscal fourth-quarter earnings call, that the consumer products giant are planning to shed up to 100 brands to help make P&G a more efficient and streamlined company....
Posted by: Benjamin Hiorns
- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...
Posted by: RAPP
AOL announced at a technology conference in California on Wednesday that their advertising business was to get a major overhaul in the shape of 'One by AOL'; an ad platform which unites all ad campaigns (including video, desktop and mobile) under one...
Posted by: Benjamin Hiorns
Yesterday, Chime Communications posted pre-tax profits of £25 million for 2013. Operating income at the marketing services company, meanwhile, rose 8% year on year to £169.5 million. Annual operating profits, however, were flat, and the...
Posted by: Benjamin Hiorns
5 reasons that the water category is on the rise according to Guy Williams. 1. The trend towards health consciousness. People have a better understanding of the importance of hydration and growing concerns about obesity and other related diseases...
Posted by: bluemarlin
2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. Some award winning, talented and awesome...
Posted by: Creativepool
Tell us a bit about you Colin... I'm a 6ft 3" one-time professional surfer and ex Abercrombie & Fitch model stuck in the body of a 5ft 10" balding Brightonian. Creative Director at VCCP, father of two beautiful daughters and husband to a very...
Posted by: VCCP
Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...
Posted by: Magnus Shaw
What is the work like? Broadcast journalists research and present news items for broadcast on radio, TV and online. Their job is to tell each story in a compelling way - combining the facts with the most apt sounds or pictures. Many journalists...
Posted by: Creativepool
How do you get the design you want? The perfect design you envision in your head?... The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is...
Posted by: Creativepool
Perm or freelance? You decide! This month's article will help you decide whether your next move in the industry is focused towards the permanent or freelance side. Jonathan Lindon, MD of Source, will explain the pros and cons of both, leaving it up...
Posted by: Creativepool
What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...
Posted by: Creativepool
What is the work like? Broadcast engineers use their technical expertise to put shows on the air. They make sure programmes are broadcast at the right times, and at the highest quality level. Engineers are involved in all kinds of production,...
Posted by: Creativepool
by Magnus Shaw When Matt Pledger posted this https://www.facebook.com/ODEON/posts/523396924342167 he couldn't have imagined he'd attract 120,000 "likes"and 10,000 comments, but perhaps he shouldn't be surprised. Almost anyone attending a multiplex...
Posted by: Creativepool
by Mark Young, Academy Class. In difficult economic times employers can be forgiven for looking at their expenditure and deciding that some things are easier to do without than others. While utility bills and direct employment costs are unavoidable,...
Posted by: Creativepool
1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...
Posted by: Creativepool
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
Exclaimer, a leading provider of email signature solutions for businesses, has revealed a renewed brand identity, inspired by the needs of the company’s customers and employees who know the platform best. In collaboration with brand agency,...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
TGI Fridays, the American-inspired cocktail and restaurant chain, and brand building agency Boldspace, recently launched TGI’s branding revamp. The company is reinstating ‘TGI’ into its name, after the UK business rebranded to...
Posted by: Creativepool Editorial
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
In collaboration with IFFCO’s Plant-Based Venture, WMH&I recently created THRYVE; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the...
Posted by: Creativepool Editorial
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....
Posted by: Creativepool Editorial