Displaying 37 - 72 of 832 results
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...
Posted by: Creativepool Editorial
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
Thinking about taking part in Annual 2024? Here are 7 reasons why it is the creative industry's "Most Award". 1. Most Distributed Giving your work global exposure. One of our big aims each year with The Annual is to get your work noticed. The...
Posted by: Creativepool
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...
Posted by: Benjamin Hiorns
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
Imagine a world where learning isn't confined to the four walls of a classroom or the pages of a textbook. Where boundless knowledge awaits, just a simple scan away. In today's dynamic educational landscape, QR codes are transforming this vision into...
Posted by: Creativepool Partner
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | Maker
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
National bereavement charity Sue Ryder’s new campaign shows how touch, taste, sight, smell and sound can trigger emotions for those grieving. The campaign launched through a unique pop-up exhibition at The Corn Exchange in Leeds and encourages...
Posted by: Creativepool Editorial
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
The world of digital marketing got disrupted like never before last year when AI truly made its presence felt in a big way. You’ll probably read a hundred think pieces this month on a fundamental shift AI has had, and is continuing to have on,...
Posted by: Benjamin Hiorns
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
For many in marketing, the constant strides forward in tech have slowly, inexorably, been moving us toward the world portrayed in Spielberg’s Minority Report. Enough ink has been spilled on how the director convened with experts to create a...
Posted by: Creativepool Editorial
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...
Posted by: Creativepool Editorial
There's a lot of buzz about how generative AI is streamlining processes and saving time in the creative tech industry. However, the aspect I find most intriguing is considering how creatives will utilise all this extra time afforded by these...
Posted by: Creativepool Editorial
In an increasingly digital world where companies are always competing to build their online presence, hiring an experienced digital designer is of paramount importance and the hiring process should reflect this. The guide below will take into account...
Posted by: Creativepool Editorial
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...
Posted by: Creativepool Partner
Prompting is how you control or provide input to what Generative AI (Artificial Intelligence) programs use to create art. Single-word and longer descriptive prompts will produce beautiful images in Midjourney, DALL-E, and Stable Diffusion. Groove...
Posted by: Groove Jones
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
They say creativity is its own reward and sometimes that can be (at least partially). But when you choose to leave the comforting embrace of “normal work” and dive headfirst into the creative industries, you’re casting aside more...
Posted by: Benjamin Hiorns
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
With Generation Z (Gen Z) emerging as a powerful consumer force, brands are continuously seeking innovative ways to engage this tech-savvy and socially conscious audience. One highly effective and immersive avenue is gaming, which has become an...
Posted by: Creativepool Editorial
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
By Artiom Enkov VP, Insights & Analytics at Nano interactive We are facing yet another seismic shift in how we reach consumers with ads online. Google has made it clear that there will be no further extensions to its cookie shutdown on Chrome, which...
Posted by: Creativepool Editorial
Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...
Posted by: Creativepool Editorial
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial