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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Inspiration

Neurodiversity - Designing offices with everyone in mind | #PurposeMonth

Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...

Posted by: Creativepool Editorial
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Industry

5 Tips to get started with Cleantech PR

Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...

Posted by: Orange Bird
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Workshop

Three reasons to reconsider your rebrand | #PurposeMonth

Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come to understand it, might not be the answer to the question you’re asking. Manfred Abraham, co-CEO at Yonder, discusses why...

Posted by: Yonder Consulting
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Workshop

Getting smarter with digital ads - How to reduce overspend

For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...

Posted by: Creativepool Editorial
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Features

Global creative calendar: May 2022

Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...

Posted by: The Darnell Works Agency
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial
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Inspiration

Waking up to a unique way to travel | #BehindTheIdea

Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...

Posted by: Creativepool Editorial
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Features

Global creative calendar: April 2022

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Inspiration

#GettingToKnow the new mum spearheading a brand new division of Xaxis

For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...

Posted by: Creativepool Editorial
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Leaders

The eye of a very creative storm | #CompanySpotlight

A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...

Posted by: Creativepool Editorial
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Features

Can a name change save a bad brand?

I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...

Posted by: Benjamin Hiorns
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Inspiration

A saucy campaign 150 years in the making for Heinz | #BehindTheIdea

The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...

Posted by: Creativepool Editorial
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Workshop

#AllAboutTheData - How web scraping can empower marketing

There’s a lot of buzz and excitement around the combination of digital marketing and web scraping. Data has always been the driving force behind marketing strategies, so the arrival of something that can gather external data was always going to...

Posted by: Creativepool Editorial
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Workshop

International collaboration in the modern workplace

Creating, cultivating, and maintaining a collaborative culture across global teams is vital for international businesses who want to succeed. In doing this well, businesses gain new perspectives to better be able to innovate and grow. With the new...

Posted by: Creativepool Editorial
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Industry

Quality over quantity - The making of a modern Chief Data Officer

It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...

Posted by: Creativepool Editorial
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Features

Web3 will change the future of personal identity

From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...

Posted by: Yonder Consulting
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Inspiration

What is slow marketing and why is it fast becoming such a big deal?

Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...

Posted by: Benjamin Hiorns
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Leaders

How less data can mean more success in B2B marketing

For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...

Posted by: Creativepool Editorial
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
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Leaders

Why we tried very hard to start coming second

I promised to follow up my post of the other day and talk about why, when I ran new business at BMP, we abandoned our chemistry meeting technique despite the fact that it was delivering 100% success. To recap our approach - by demonstrating to...

Posted by: Whistlejacket
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Inspiration

Nothing comes between Roy Keane and the beautiful game | #BehindTheIdea

Roy Keane is one of several sports stars to feature in the latest campaign for Sky Bet’s top-rated app. Created by Who Wot Why, the sixty-second spot, which breaks on shows Roy Keane dealing with a host of obstacles on his way to a football...

Posted by: Creativepool Editorial

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