Displaying 1 - 31 of 31 results
by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...
Posted by: Creativepool
Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...
Posted by: Creativepool Editorial
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
In 2016, Project Literacy’s Alphabet of Illiteracy campaign, created by FCB Inferno for Pearson, the world’s leading learning company and founding partner of Project Literacy, raised awareness of the shocking impact of illiteracy on the world as...
Posted by: Creativepool Editorial
StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...
Posted by: Creativepool
Media Planners in advertising identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the...
Posted by: Creativepool
I am a proud, lifelong (well, adult life at least) beer fan. Admittedly more by design than by choice (my father used to work for a brewery), but I digress. Whether popping out for a wee tipple with a few mates after work or sitting down with my...
Posted by: Benjamin Hiorns
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
I don't get boxing. I'll admit it. The idea of watching two (admittedly skilled and highly athletic) men bash seven shades of shit out of each other for the amusement of a baying crowd is simply not my idea of a good time. I do, however, get...
Posted by: Benjamin Hiorns
The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...
Posted by: Magnus Shaw
by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...
Posted by: Creativepool
Rebrands are usually orchestrated very carefully. Months (or sometimes years) of planning reaches a point where an organisation transitions from one brand to another, with every touchpoint and all ramifications carefully considered. And, of course,...
Posted by: Novagram
“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...
Posted by: Woven Agency
We are about to enter an Age of Creativity; successful Leadership will be about creating cultures that encourage creativity and help employees unlock the four creative superpowers of Maker, Hacker, Teacher and Thief. As technology continues to...
Posted by: Daniele Fiandaca
Grey London - McVities In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
Literacy Partners, a nonprofit organisation providing free literacy classes to low-income parents, has teamed up with New York-based communications agency, The&Partnership, to create the “What Kids Read” campaign, which brings attention to...
Posted by: Creativepool Editorial
British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...
Posted by: Creativepool Editorial
Eric Yahnker is all about intricate pencil work, pop culture puns and a serious approach to his work. He doesn’t make it easy to dismiss his work as pastiche, mainly because his finger is superbly on the pulse of contemporary society. Whether...
Posted by: Jade French
Two new products have been announced recently which could really help bring young people into the world of technology at a younger age and in a more substantial and meaningful way. For the very young (toddlers and younger) there's the Ily, a voice,...
Posted by: Creativepool Editorial
Piracy is slowly killing cinema. That isn't an opinion, it's a fact. Torrent sites such as the Pirate Bay have made it so simple to download recent cinematic releases and enjoy them in the comfort of your own home, that even the technologically...
Posted by: Benjamin Hiorns
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...
Posted by: Ashley Morrison
By way of distraction from the work I was supposed to be doing today, I clicked on a link to a piece of writing on a reputable music website. About a paragraph into the article an unexpected thing happened. The webpage was suddenly obscured by a...
Posted by: Magnus Shaw
As you may have noticed, there's an election on the way. It's not one of those important ones, where we get to choose a bunch of be-suited clowns to spend five years making a wholesale mess of everything. It's one of those other ones, where we get to...
Posted by: Magnus Shaw
In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...
Posted by: Magnus Shaw
Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...
Posted by: Creativepool
Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.' It's a...
Posted by: Creativepool
I bet there are many things your agency can claim to be good at. But is one of them writing a creative brief? I was reading the adliterate blog the other day and there was a post about how clients should go about writing creative briefs. That got me...
Posted by: Creativepool