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Leaders

Cheil Worldwide's latest innovations are improving life

Whilst it began life as an agency created specifically to service Samsung, Cheil has gone from strength to strength in recent years with work that continues to push boundaries and make people think. Here, we've highlighted two recent campaigns from...

Posted by: Creativepool Editorial
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Leaders

MullenLowe London make sure everyone has their say in the EU Referendum

Whilst most of us would hesitate to admit it, there is a great deal of confusion surround the upcoming EU Referendum, which is frankly insane considering the amount of media coverage it's been getting. The positives and negatives are being flung at...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Just So - DFS DFS UK - Ambassador Adam Peaty DFS launched the second phase of its Rio 2016 Olympic sponsorship campaign this week with profiles of three of Great Britain’s Olympic medal-winning hopefuls; cyclist Laura Trott, swimmer Adam...

Posted by: Benjamin Hiorns
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How to attract and hire a Millennial

Millennials (or Gen Y) is the name given to people born between 1980 and late 1990’s, and whilst you may imagine them to be young, could be anywhere between 18 and 35 years of age. In fact by the year 2020, half of our workforce will be...

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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy take us on a 360 tour of some Tiny Kitchens

“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...

Posted by: Creativepool Editorial
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Leaders

MVRDV build a giant scaffolding staircase to heaven (almost) in Rotterdam

Modern staircases are very rarely built to inspire awe or act as conversation pieces. Indeed, we're growing so lazy and indifferent as a species that we rarely take the stairs anymore, especially when there are more convenient options available....

Posted by: Creativepool Editorial
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Leaders

The Hyperloop propulsion test is a resounding success

Tesla entrepreneur and all around tech mogul Elon Musk is kicking up quite a fuss about his Hyperloop high-speed transportation system, and with good reason. If the system lives up to its potential, it could revolutionise public transportation, to...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Rough and ready with Linda Linko

Finnish illustrator Linda Linko mixes hand painted typography, collage and a rough and ready artistic style to create unique designs that blur the lines between illustration, art and design. With a client base including Adidas, ELLE magazine and...

Posted by: Kate Lewin
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Leaders

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

Posted by: Creativepool Editorial
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Leaders

PearsonLloyd design smart bins for Joseph Joseph

We've already had smart fridges, smart toasters and entire smart kitchens, so it was only a matter of time before someone decided to create a smart bin. Enter the London-based design studio PearsonLloyd, who are no strangers to intelligent waste,...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy show us how to live with Corona

“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

Posted by: Creativepool Editorial
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Industry

Creativepool's next Pool Party is heading back to Cannes

As the official partner of Cannes Lions Festival, Creativepool is taking their Pool Party concept to Cannes once again. The Pool Party Cannes 2016 is co-hosted with Greenlight and is an exclusive event inviting industry leaders and close friends to...

Posted by: Christie H.Kristensen
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Leaders

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

Posted by: Creativepool Editorial
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Leaders

Hadrian's Wall plays host to a mobile writer's sanctuary

As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...

Posted by: Benjamin Hiorns
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Leaders

Former CP+B partners launch new agency in Miami

Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...

Posted by: Creativepool Editorial
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Workshop

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

Posted by: Gemini People
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Workshop

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

Posted by: Advertising Association
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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Workshop

To: Creative Industry Job Seeker - Subject: Re Generic Email

Hi, Thanks for your generic email regarding work. Unfortunately there aren’t any positions available at this time. If you’re open to suggestions then please see below for a less generic reply. But if you’re not ready to hear it,...

Posted by: The Big A
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Workshop

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

Posted by: Creativepool
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Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

Posted by: Boox
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Workshop

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Features

Recruiter Insight: McCann London with Robert Stone

The Creativepool Recruiter Insight series is a new batch of podcasts we'll be bringing you over the coming weeks, which aim to answer the questions on the lips of every Creativepooler: “What will it take to bag me a job at my dream agency, and...

Posted by: Creativepool
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Features

Recruiter Insight: WCRS with Leon Dowle

This week at Creativepool, we're delving deep into the world of creative recruitment. This is the first in an ongoing Podcaset series of Recruiter Insight, which will each feature founder, Michael Tomes, going head-to-head with a major player in the...

Posted by: Creativepool
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Leaders

Bar Works transform London's unused phone boxes into micro offices

Co-working seems to be something of a hot topic in London at the moment, and considering the ever-escalating cost of living in the city, that's hardly surprising. Just last week I reported on the Collective Old Oak complex, and now, a New York-based...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

AKQA show off state-of-the-art trains in Eurostar campaign

Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in...

Posted by: Creativepool Editorial
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Features

Recruiter Insight: Havas Media with Jennifer Gabrielle-Chapman

At Creativepool this week, we've decided to dig a little deeper into the recruitment process and help our members glean an insight into what they should be doing in order to climb the creative career ladder and make the most of their talents. This is...

Posted by: Creativepool
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Leaders

#fansofcannes: NikeFuel Station

With Whatsapp messages replacing phone calls, Instagram likes driving our self-worth and Facebook posts replacing real human interaction, how can we truly connect in a digital world? Back in 2012, Nike gaves us a master class in brand connectivity...

Posted by: Jones Knowles Ritchie
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Leaders

Designjunction and Dwell on Design team up for NYCxDESIGN

For the first time this May 13-15, The UK’s leading design exhibition Designjunction and Dwell on Design, America’s largest design event, will partner during NYCxDESIGN this weekend (May 13 - 15) in a highly anticipated collaborative show...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi is our Agency of the Week

Coating everything in chocolate for Sydney's newest attraction Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...

Posted by: Creativepool Editorial
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Leaders

McCann Madrid are changing the game for skaters

Skateboarding is a sport that's hardly evolved in its 50-year history, until now. McCann Madrid has helped develop a unique new skating accessory that could change the game for even the most experienced skaters. Syrmo is a deceptively simple device...

Posted by: Creativepool Editorial

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