Displaying 361 - 396 of 8697 results
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...
Posted by: Bopper
A healthier workplace is a better workplace. While there’s still a lot to do in terms of mental wellbeing, there used to be a time when mental health couldn’t even be remotely approached and only talking about it would make you appear...
Posted by: Antonino Lupo
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
I have so many memories of the person I wanted to be when I finished my studies. Idealisations, that’s what they were. Some of those have come to life over time, others I’m still working on - but barely any of those has remained...
Posted by: Antonino Lupo
Founded in 2011 by two childhood friends, ORCA isn't afraid to work with the brave, the challengers and the disruptors. With clients from a broad range of different fields, this passionate and driven branding agency believes in the power of...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. Who are these amazing people and why do they represent the 'most' in the realm of creativity? The answer is clear when looking at...
Posted by: Creativepool Editorial
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
We don't usually feature design studio heads in our Getting to Know series, but the Team bunch really caught our eye as a unique studio with some rather impressive names in their client list. They were responsible for the recent rebrand of Pfizer, to...
Posted by: Creativepool Editorial
Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...
Posted by: Creativepool Editorial
The Annual 2021 wrapped up in early September, with some of the most exciting winners in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? A quick look at...
Posted by: Creativepool Editorial
You may not be familiar with Keung To, but the singer is a music sensation and one of the most popular stars in Hong Kong. To help HSBC's PayMe promote their new Hong Kong's Wallet campaign, Ogilvy has partnered with Keung To to deliver a catchy and...
Posted by: Creativepool Editorial
Inspired by Mastercard and McDonald's in their respective sectors, Colgate saw a 'white space' in FMCG to tap into the realm of audio branding, and following their recent brand refresh, the time was right to start expanding the brand in this whole...
Posted by: Creativepool Editorial
Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...
Posted by: Creativepool Editorial
If you have been lucky enough to receive mentorship throughout your career, you know how priceless it was. A mentor is someone who believes in you and your skills. They are someone who isn't afraid of investing time in you, valuing your ambition and...
Posted by: Creativepool Editorial
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
I love freelance life. Being my own boss, flexible hours, doing random errands during the middle of the day. For many years I worked as much or as little as I liked. I was that parent pitying my employed friends who had to juggle after-school nannies...
Posted by: Red Setter
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
Sport is the greatest equaliser. It unites people under a common purpose, leveling the field in activities where everybody is equal and everyone is pushing to succeed. With this in mind, venturethree partnered with Sports Direct to design a new...
Posted by: Creativepool Editorial
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
Few people in the industry are as positive and forthcoming as Alexander Mikhaylov, a talented illustrator currently based in Vilnius, Lithuania. Alexander lives life at face value and his unique personality spreads positivity from every word of the...
Posted by: Creativepool Editorial
We’ve all had to deal with difficult clients or customers in our lifetime. If you’ve ever been through retail or hospitality (and I think most of us will have, to be fair) you know how difficult people can be. Surely not all of us will...
Posted by: Antonino Lupo
Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...
Posted by: Antonino Lupo
Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...
Posted by: Creativepool
I was asked recently - 'What brands make you happy?' Almost every day my colleagues and I are asked to help organisations find their deeper purpose, unravel their values and promote a part of life they can slot into to make the most profitable...
Posted by: Simon Manchipp
Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...
Posted by: Creativepool Editorial
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...
Posted by: Antonino Lupo
Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...
Posted by: Creativepool Editorial
This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...
Posted by: Creativepool Editorial
There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...
Posted by: Creativepool Editorial