Displaying 73 - 108 of 198 results
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
Your digital footprint refers to the record of your online interactions. It's everything you do, share, or post online - some of which can tarnish your reputation. But, according to Statista, only about a third of people who use the internet...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
Freelance Composer and Sound Designer Conor O'Brien has been playing music for most of his life. His passion for music composition and for striking the perfect soundtrack for any project is almost physically tangible in all the beautiful projects...
Posted by: Creativepool Editorial
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool Editorial
Henry Ford believed that “failure is simply the opportunity to begin again, this time more intelligently.” Yes, that Henry Ford. The man we all know from history for being incredibly successful in the car business had actually failed...
Posted by: Antonino Lupo
A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...
Posted by: Antonino Lupo
With the consumer world increasingly moving online, brands are being faced with the challenge of developing top-notch platforms to replace otherwise clunky and dated experiences. Long gone are the days of stiff, counter-intuitive and painful User...
Posted by: Antonino Lupo
The advertising industry has been in turmoil for a while, but particularly over the past 18 months, following the announcement that Google Chrome would block third-party cookies by 2022 (now delayed to 2023). This is a strong push towards more solid...
Posted by: Antonino Lupo
Managing business expectations is possibly among the most difficult aspects of running a successful agency. Things can quickly get out of hand and fast, incontrollable growth is the perfect recipe for disaster. Which is why the semplicity behind...
Posted by: Creativepool Editorial
As a relatively young boutique film studio, electriclimefilms was founded in 2010 and has since expanded globally, with offices in Singapore, Dubai and Sydney. 11 years later (no, we're not old - you are), they are still working with brands and...
Posted by: Creativepool Editorial
Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
The one of pitching is an interesting business. On one hand, we love the thrill that comes before winning a new account/client. Agencies thrive in that addictive spiral of pitch, win, repeat - and same goes for freelancers. From the perspective of a...
Posted by: Antonino Lupo
According to BCH Henderson Institute’s Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities, and finding new paths to growth.” Their forthcoming book “The Imagination...
Posted by: The Darnell Works Agency
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
Wherever you turn these days, it’s easy to find something crafted “from sustainable sources.” That new piece of clothing from Zara? Check. That pint of organic milk from the supermarket? Check. And so on and so forth. However,...
Posted by: Antonino Lupo
Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...
Posted by: Antonino Lupo
A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...
Posted by: Antonino Lupo
Penny Verbe defines herself as a "Hacienda girl through and through," a hardworking woman born and raised in a working class background, who learned the value of hard work really early on in life. There are few things that can teach you how to...
Posted by: Creativepool Editorial
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo
A guide to animation rates, with tips and advice from an experienced professional in the industry Animators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas. They work with static images to...
Posted by: Antonino Lupo
Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...
Posted by: Antonino Lupo
A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...
Posted by: Antonino Lupo
Any creative professional out there will mostly be able to tell exactly what made them the person they are. Alex Moulton, Chief Creative Officer at Trollbäck+Company, certainly isn't different. Alex is a focused and caring leader who puts an...
Posted by: Creativepool Editorial
People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...
Posted by: Antonino Lupo
It's been an interesting 12 months for the creative jobseekers out there. To some, career prospects have become quite grim. Others have just started to get back on their feet. In this climate, there are some unsung heroes who work behind the scenes -...
Posted by: Creativepool Editorial
A guide to graphic design rates, with tips and advice from select professionals in the industry Graphic Designers are masters of design. Comfortable with a number of different mediums and often possessing a large skillset, Graphic Designers can...
Posted by: Antonino Lupo
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...
Posted by: Antonino Lupo
A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry Illustrators are the makers of dreams. By combining art, design and creative skills, illustrators work to produce original images for a wide...
Posted by: Antonino Lupo